Robert Sethre

Mr. Robert Sethre

Partner and Senior Consultant, Photizo Group


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Council Member Biography

Robert Sethre has been a Sr. Consultant at Photizo Group since 2008. He has 20+ years experience with leading printing and imaging companies including Konica Minolta, Lexmark, Kyocera Mita and Lanier. He has management experience in numerous areas including managed print services, vertical and solutions markets, network printers, multifunction printers, software applications, color technologies and production workflows. Before joining Photizo, he was Director of Printer Marketing at Konica Minolta. In previous positions he was responsible for the launch of the highly regarded bizhub color product range, commercial and technical product management, int'l channel development, output management consulting programs as well as marketing strategies and communications. Mr. Sethre has spearheaded business initiatives to take the color business to the mainstream, develop high-volume and high-value production business, create vertical market business programs and launch new pricing initiatives. (This is me - Update Profile)


Employment History

2009 - Unspecified
Partner and Senior Consultant, Photizo Group
2008 - 2010
Chief Executive Officer, Woodford Group, LLC
2007 - 2008
Director, Printer Marketing, KONICA MINOLTA BUSINESS SOLUTIONS U.S.A., INC.
1998 - 2007
Manager, Marketing Strategies and Communications, KONICA MINOLTA BUSINESS SOLUTIONS EUROPE GMBH
1995 - 1998
Manager, European Retail Industry, LEXMARK INTERNATIONAL
1990 - 1995
Manager, European Marketing HQ, KYOCERA MITA AMERICA, INC.

GLG NewsSM Analyses by Robert Sethre

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HP without printing: What are they thinking?

September 1, 2011

HP could sell printing division within two years, reports claim | www.printweek.com

Spurred by recent surprising developments and announcements at HP, an M&A intelligence firm predicts that HP could consider divesting the entire printing division. While there may be some high-level reasons why such a move might seem plausible, I consider it unlikely. Taking a closer look at the business drivers of the imaging industry in general and HP/IPG in particular, my conclusion is that this scenario, while worth a quick look, makes little business sense.

What is Xerox Becoming?

June 22, 2011

Xerox Chief Looks Beyond Photocopiers Toward Services | online.wsj.com

Historically, Xerox was a (the) copier company: copiers were the products, the business model and the overall corporate identity. As the world went digital, so did Xerox, rebranding themselves as "the document company." Now, Xerox is moving beyond the document into the broader business of technology-led services. This re-rebranding will certainly influence their offerings and approach to market and present certain challenges for understanding the Xerox business model and future prospects.

An Opportunity - New Times, New Faces

June 5, 2009

Xerox Appoints Burns as CEO | www.businessweek.com

This is a great opportunity for Xerox and Ursula Burns, though maybe not necessarily in that order.  Ursula Burns is certainly competent and well prepared, but given the current economic situation and imaging industry flux, there is nothing that can be taken for granted.  It remains to be seen whether she can continue the positive trajectory established for Xerox under the stewardship of Anne Mulcahy.

VPRT - Putting the Pieces Together

May 4, 2009

VistaPrint Shares Rise on 1Q Earnings, Outlook | finance.yahoo.com

Vistaprint has defied the physics of the market over the past six months by posting healthy growth in revenue, margins and stock price. They have achieved this by targeting an unspectacular but profitable customer group (SMB), which is somehow appropriate given the fact that they are part of an unspectacular but profitable sector (printing and imaging). With a strong focus on what drives business for their selected customers, they have worked to expand relevant offerings and execute on promoting and fulfilling their products. So far, the results speak volumes about their strategy and implementation.

Lexmark Downgrade - Should We/They Be concerned?

March 5, 2009

S&P downgrades Lexmark on profit challenges | www.marketwatch.com

The issues are not new, but they remain significant: Lexmark's product line development needs and excessive focus on the inkjet / consumer space. An improvement or even a stabilization of future results depends on addressing these topics.

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