
Chief Operating Officer, MaGi Foods LLC
Member of the Retail Council
Roger Davidson is currently Chief Operating Officer of MaGi Foods, an innovative food processor focused on bringing affordable, all natural shelf stable products to market on an international scale. He is also an independent consultant with a focus on retail food and drug companies, consumer packaged goods companies, and the supply chain that connects the two. He has over 30 years of retail experience in merchandising, marketing, operations, and global sourcing, and is one of the industry's leading experts on private label development and strategy. Mr. Davidson has held senior-level executive roles at many of the nation's largest supermarket chains and served as Senior Vice President of Global Food Procurement for Wal-Mart Stores, Inc. at the company's international headquarters in Bentonville, Arkansas, until April 2009. He has previously served as SVP of Marketing and Merchandising with Wild Oats (acquired by Whole Foods) from 2006–2007, Chief Operating Officer of Retail for SUPERVALU from 2004–2006, and SVP of Non Perishables, Corporate Brands, and Global Sourcing for Ahold USA from 2000–2003. The foundation for his career was built at HEB Food/Drug in San Antonio, where he spent 30 years before departing as SVP of Grocery Procurement, Merchandising, and Own Brand. (This is me - Update Profile)
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Is Wal-Mart Rollback a Rollover?
June 4, 2010
After four consecutive quarters of ID sales declines Wal-Mart management decided to take the initiative and fight back with a new more aggressive rollback program. Beginning the week of April 26, the last week of Wal-Mart’s first fiscal quarter, consumers and competitors began to get a look at a distinctly different Rollback (what I call a Rollover) program.
August 7, 2009
Whole Foods boss says he sells a 'bunch of junk' | www.retail-week.com
Six months ago most industry experts and analysts were writing an obituary for Whole Foods. Stock dropped to $7/share and no one had anything good to say about them. Fortunately John Mackey and his team made the adjustments needed to react to the downturn in the economy without damaging their brand and WFMI rebounded to a third quarter that propelled the stock to $29/ share.
August 2, 2009
Colgate Revenue Misses Estimates on Hill’s, Asia | www.bloomberg.com
Unless Colgate changes their "go-to-market" strategy for the Hill's Science Diet product, I predict they will continue to see sales declines in a category that is very profitable and has significant growth potential. My recommendation is that Colgate seriously consider offering their Hills product to the FDMC channel and follow the route previously taken by Procter & Gamble with Iams. Traditional retailers would welcome their brand and pet specialty would not be likely to drop it.
| Study Group Name | No. Members |
|---|---|
| Supermarket Experts | 392 |
| Pet Care Experts | 343 |
| Warehouse Club Experts | 249 |
| Dollar Store Industry Experts | 233 |
| Supervalu Experts | 231 |
February 25, 2010 | Boston
Seminar: Challenges in the Grocery Industry (Boston)February 24, 2010 | New York
Seminar: Challenges in the Grocery Industry (New York)