Mr. Steve Bawden

Council Member Biography

Steve Bawden is a Principal of Big River, a strategic consulting firm that works with private and public companies, private equity investment firms, entrepreneurs, franchisors, multi-unit franchisees and board of directors. In this role, he is focused on making sure multi unit consumer brands are relevant, growing and maintaining a clear, focused position in the consumers mind. Most recently, Mr. Bawden served as Senior Vice President of National Systems Incorporated (NSI), a national marketing firm specializing in internet development and web based tools. NSI enables national brands to implement marketing activities and tactics through the channel for local retail implementation. Steve Bawden was a Franchisee at Sweet Traditions, a Krispy Kreme franchisee in Missouri and Illinios, approx. 25 stores in the St. Louis and Chicago area until June 2008. Mr. Bawden is experienced in consumer-centric research to determine eating habits and trends. He also has experience in a marketing capacity for Sonic and Wendy’s. (This is me - Update Profile)

Employment History

2005 - Unspecified

Managing Partner, Big River Associates

2000 - 2008

Franchisee, SWEET TRADITIONS, L.L.C.