Mr. Sushil Haksar

Council Member Biography

Sushil Haksar is the Founder and Director General of the Association of Distillers, Brewers & Vintners of India, a primary trade association of the beverage alcohol industry in India. He is responsible for representing all important issues concerning the industry to the states and central governments. He has over 30 years of experience in the beverage alcohol industry including manufacturing & marketing. He is also a Strategic Advisor at Saraya Industries, an independent distillery in India, and Key Advisor to the Chairman of Murree Breweries in Pakistan. Previously, he has served as the CEO of Shaw Wallace where he was responsible for the development and launch of brands like Royal Challenge, Director Special, Haywards Lager, Haywards 2000 and Haywards 5000. In 1991, he joined Consolidated Distilleries, a subsidiary of the UB Group, as CEO where he was responsible for directing the merger of Consolidated Distilleries with the liquor division of Forbes Forbes & Campbell, a TATA company. He has recently done projects as an independent consultant in various areas of the business including Raw Material Availability & Procurement, Pricing, Sustainable Effluent Treatment Technologies, Entry Strategies, Marketing & Market Structure, Competition, Government Policies, Future Trends, etc., and also has experience of ancillary industries such as Packaging, Advertising and Distillation Technology. He is also knowledgeable in international beer manufacturing and marketing techniques. (This is me - Update Profile)

Employment History

2001 - Unspecified

Director General, ADBVI

1990 - 1996

CEO, Consolidated Distlleries Ltd

1960 - 1990

CEO, SHAW WALLACE & COMPANY LIMITED