Mr. Tom Pirko

President, Bevmark LLC

Member of the Food & Beverage Council

Council Member Biography

TOM PIRKO is the President of BEVMARK LLC, an international food & beverage advisory firm working in all major world markets with indigenous consultants. He has over 30 years experience providing counsel to Boards, CEO's, CFO's, COO's, Marketing & Sales executives of leading global food and beverage companies. He advises on strategic planning, operations, products, brands, finance, mergers & acquisitions, marketing & sales, competition, research, antitrust/regulatory/legal issues. He regularly analyzes food and beverage issues for WSJ, FT, NYT, BW, The Deal, Fortune, Economist, Newsweek, Time Magazine. He is knowledgeable on agriculture, ingredients, manufacturing, distribution, retail, food service & consumer demand trends. He has appeared as an expert before the U.S. Federal Trade Commission and served as an advisor to the U.S. Congress, FDA, TTB & DOJ, as well as gov'ts of France and Italy. He regularly conducts due diligence on deals and advises on valuations & industry transaction. (This is me - Update Profile)

Employment History

1978 - Unspecified: President, Bevmark LLC

GLG News^SM Analyses by Tom Pirko

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FEMSA, ASSESSING STRATEGIC VALUES IN GLOBAL BEER CONSOLIDATION.

October 1, 2009

Analysis of:Mexico's FEMSA SEEN EYEING $9 BILLION BEER MERGER | reuters.com

FEMSA remains a misunderstood asset in the global consolidation of the beer industry. A transaction will involve numerous strategic considerations andwill depend upon several key factors involving acquirers' balance sheets and plans for development.

Coca-Cola / Pepsi-Cola Acquisitions: Strategic Planning Issues

May 28, 2007

Analysis of:Coca-Cola Is Said to Buy Vitaminwater | www.nytimes.com

Pressure to grow in new beverage categories is intense, yet the major soft drink companies are finding the costs and risks of innovation away from carbonated soft drinks to be difficult. A competitive buying frenzy is about to begin, but can the bottlers, programmed to sell cola, effectively accommodate the new acquisitions?

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