William Gardner

Mr. William Gardner

President and Managing Partner, Digital Entertainment Insights, LLC


          What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Member of the Media Council

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Council Member Biography

William Gardner is the President and Managing Partner of Digital Entertainment Insights and serves as a Board Member with Green Man Gaming, Ironspeed, Judobaby and Buckaroo. He was also (05/08) the President and Chief Executive Officer at Eidos, Inc, a major videogame publisher, until the takeover of USA Sales by Time Warner. There he was responsible for rebuilding the business from finance, sales, marketing and operations perspectives. Previously, he was the Founder, President and CEO of O~3 Entertainment Inc., a start-up entertainment software publishing and distribution company. Mr. Gardner was also CEO of Capcom Inc. where he was recruited to bring the company to a profitable position in the multi-billion dollar video game entertainment software industry, following a loss of more than $100 Million. Mr. Gardner is a highly qualified Senior Executive Manager offering more than 20 years of international hardware and software sales, marketing and development experience within the consumer electronics and entertainment software industries. (This is me - Update Profile)


Employment History

2008 - Unspecified
President and Managing Partner, Digital Entertainment Insights, LLC
2005 - 2008
President and Chief Executive Officer, EIDOS INC.
2004 - 2005
President and Chief Executive Officer, O~3 Entertainment, Inc.
1997 - 2004
CEO/President, CAPCOM U.S.A. INC
1984 - 1997
Vice President, Panasonic

GLG NewsSM Analyses by William Gardner

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3D Impact on Video Gaming

August 19, 2010

Gaming Giants bet on 3D for next big boost | www.google.com

The advent of in-home capability for delivery of 3D content has begun to pave the way for the next generation of video game hardware manufacturers (SONY , Microsoft, Nintendo )and software publishers (EA - ERTS, ATVI, TTWO, etc.) to prepare for this next evolution of that entertainment form. DEI's David Ward has drafted a first look "white paper" on issues and opportunities that will become important.

Microsoft's X-Box Challenge

July 2, 2008

Microsoft reportedly to cut price of Xbox 360 to $299 | news.yahoo.com

There are several key implications from this price move. First of all, the X-Box 360 is not moving well at retail, and there is "push-back" from retail vendors to get the hardware moving again. This lack of movement is causing a slowdown  in software sales, forcing developers and publishers to reconsider longer term planning and will impact X-Box-360 sales even further. Lastly, the world wide demand for the Playstation 3 is on the rise, and Microsoft needs to stimulate the X-Box 360 space. One question, why now?