GLG News Analyses of the following article:
Apple Focusing on 'Showcase' Stores
Published at: www.retailwire.com
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Embracing the Fear of E-Tailing through More Brick and Mortar
November 17, 2009
It seems counter intuitive to build bigger, swanky stores when online commerce continues to grow double digits annually. Apple doesn't think so. They treat stores as an arm of the Apple brand and a key support of the Apple halo. This is a truly great model to follow for all retailers. No wonder why Disney is taking an interactive approach to their store experience looking to make the brick and mortar a brand experience, not just a place to transact (Steve Jobs sits on the Disney Board).
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