Published at: www.marketwatch.com
Edging into a 10M vehicle annual sales rate.
July 1, 2009
While we are seeing the annual sales rate of vehicles in the U.S. approach 10M, this is not a sign that the industry has turned around. The dealers of TARP-subsidized manufacturers have been selling off excess inventory at a loss as credit rules and floorplans change. Until inventory levels-off and plants come back online, we will not see the positive effects in employment in the auto industry. Until employment picks up, consumer spending can't happen. I am positive about the housing market showing a little progress. This will help revive the auto industry. I see positive gains for Hyundai and Kia as they are making quality products and are working creativly with the buyers. I also believe the fleet leasing and rental companies will soon have no choice but to start placing large orders as their existing fleets age.
A Start - Then What? The Next Few Months will be Telling
June 29, 2009
An upturn in sales is a positive. Is this the start of a trend? What will the tend line look like? These are the critical questions. The economic recovery, consumer confidence and home sales will drive the trend.