GLG News Analyses of the following article:
Bling Nation Secures $20 Million in Series B Funding
Published at: www.reuters.com
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Network challenger uses handsets not cards, focuses on an underserved niche
November 16, 2009
Bling Nation is launching a new retail electronic payment system – a daunting challenge in a well served and intensely competitive market where scale and network effects matter enormously. However its targeted and novel approach may give it a fighting chance. Bling Nation uses mobile phone handsets rather than mag stripe cards as a payment account key and is focusing on underserved small community banks and merchants.
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