GLG News Analyses of the following article:

Starbucks experiments with wine, beer

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Published at: www.denverpost.com

Martin JonesPartnerHoulihan & Jones

Wine and Beer in Starbucks; a Question of Relevance

August 5, 2009

Starbucks' interest in diversifying its offerings with wine and beer clearly targets new occasion opportunities. However, moving into the liquor channel introduces new challenges in logistics, brand relevance and cost management, that may present their own problems.

Ronald SanticolaPresidentCondevco LLC

Coffee Wars: Starbuck Moves into Alcohol

July 30, 2009

1) Starbuck's forays into Instant coffee and alcohol do not build the brand 2) Avoiding a Menu overhaul with more food 3) Fast Food Chains are challenging them on Coffee

Starbucks - new concept for beer and wine - a major hit or a major failure!

July 29, 2009

Analysis by: GLG Expert Contributor

 Starbucks made its name with fashionable coffee stores that spread across various countries and high speed, changing habits, adding convenience and a relaxed and informal atmosphere. It was also Starbucks that developed like no other the concept of "coffee on the go".

innovation at starbucks

July 18, 2009

Analysis by: GLG Expert Contributor

i think this could be a good change for starbucks, specially if they adapt this new strategy to what customers wants.

New Starbucks concept store allows for experimentation, growth

July 18, 2009

Analysis by: GLG Expert Contributor

The 15th Avenue Coffee & Tea concept appears to be designed so that the company can test beer and wine sales without impacting the Starbucks brand name. Furthermore, a specialty sub-brand may allow the organization to capture some other segment of the market that would otherwise be disillusioned by a large corporate chain or test changes in menu offerings, store design and, perhaps, procedures quickly without disrupting operating stores branded with the Starbucks name.