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The Everlon Diamond Knot

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Published at: www.jckonline.com

The Driver for The De Beers Marketing Campaign

September 16, 2009

GLG Expert Contributor

The marketing campaign can be viewed as a "test" campaign to determine whether other products can be individually branded in this manner.The question is, does De Beers have enough money to finance an ongoing campaign that it hopes can renew its image?

Nicholas White, President

Nicholas WhitePresidentRetail Horizons, Inc What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

DeBeers Advertising-A Knotty Problem for the Diamond Industry

September 15, 2009

Debeers' new advertising campaign is as much an example of the chaos in the diamond industry as are the continued sales declines. Here's more.

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