ChangeWave Research: New Apple iPad Surveys Measure Future Demand and New Owner Reactions

Executive Summary

Now that the iPad has been on the market for several weeks, ChangeWave has just completed two brand new surveys: (1) A May survey of 3,174 consumers to measure future demand for the iPad, and (2) A second survey of 153 new iPad owners to discover their actual impressions of the new tablet device. Report details include: (a) Likelihood of Consumers Purchasing an iPad (b) Timeframe of Future Purchase (c) Key iPad Features Likely Buyers are Most Excited About (d) New iPad Owner Customer Satisfaction Ratings (e) New Owner Likes and Dislikes (f) How Owners are Using their iPads – Including 8 Most Common Uses (g) Features Still Missing from the iPad (h) Potential for iPad Cannibalizing Other Apple Products (i) Impact of Apple iPad on the eReader Market (j) Current e-Reader Market Share – Amazon Kindle vs. Apple iPad vs. Sony Reader vs. Barnes & Noble Nook (k) Types of Content Being Consumed on e-Readers (l) A Comparison: Apple iPad Owner Content Consumption vs. All Other e-Reader Owners (m) e-Reader Market Demand Going Forward (n) Future e-Reader Market Share – Apple iPad vs. Amazon Kindle vs. Sony Reader vs. Barnes & Noble Nook

Companies Mentioned

APPLE INC. (NASDAQ:AAPL) , BARNES & NOBLE, INC. (NYSE:BKS) , SONY CORPORATION (NYSE:SNE) , AMAZON.COM, INC. (NASDAQ:AMZN)

Classified In

Consumer Goods & Services, Technology, Media & Telecom

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