ChangeWave Research Consumer Smart Phone Report: Explosive Changes in Demand Shake Up Industry

Executive Summary

ChangeWave’s latest smart phone survey of 4,028 consumers shows an explosive transformation occurring in consumer demand – resulting in some major new winners and losers for second half 2010. The latest survey, completed June 24th, takes a close-up look at consumer demand for the new Apple iPhone 4 and the HTC Droid Incredible, along with the impact these and other offerings are having on the rest of the smart phone industry. Report details include: (A) Demand for Apple iPhone (AAPL), Motorola (MOT), Palm (PALM), Research In Motion (RIMM) and HTC smart phone handsets, among others (B) Growth Trends: Overall Smart Phone Market (C) Current Smart Phone Market Share by Manufacturer – Biggest Winners and Losers (D) Consumer Smart Phone Planned Buying Trends by Manufacturer (E) Customer Satisfaction Ratings by Manufacturer (F) Satisfaction Comparison: Apple vs. RIM BlackBerry (G) Current Mobile Operating System Market Share by Company (H) Customer Satisfaction Ratings by Mobile OS Company (I) Close-up look at the Apple iPhone 4 and HTC Droid Incredible (J) Likelihood of Buying Apple iPhone if it Becomes Available on Other Providers NOTE: ChangeWave's Consumer Smart Phone survey is conducted quarterly, and the full series of four reports is also available for purchase at a discounted price. Please contact your Research Manager for further information.

Companies Mentioned

MOTOROLA, INC (NYSE:MSI) , APPLE INC. (NASDAQ:AAPL) , GOOGLE INC. (NASDAQ:GOOG) , RESEARCH IN MOTION LIMITED (NASDAQ:RIMM) , PALM, INC. (NASDAQ:PALM)

Classified In

Consumer Goods & Services, Technology, Media & Telecom

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