GLG News by CPG Consultants

Rick SheaPresidentShea Marketing Consulting Inc.

Kellogg's Leadership in the Cereal Market Under Attack

October 28, 2010

We are what you would call a heavy user household for the cereal category .With 4 teenage and junior high school kids what could be easier on those busy Monday through Friday mornings than a quick bowl of cereal. It’s convenient, nutritious and tastes good. The adult brands like Special K and Fiber One also work well for Mom and Dad.

Rick SheaPresidentShea Marketing Consulting Inc.

Coffee Market Competition Remains Hot

October 20, 2010

Americans love their coffee and despite rising prices the love affair continues. Americans consume over $45 Billion dollars worth of coffee every year. Retail coffee shops like Starbucks drive most consumption but foodservice locations (offices, hotels, schools, restaurants) and the supermarket and grocery channel also drive strong sales. Despite a fickle and price sensitive consumer, coffee consumption continues to grow. As one would expect competition remains intense with ever growing crossover of retail brands (Starbucks, Dunkin Donuts, Caribou, Peets) into the home and foodservice channels.

Rick SheaPresidentShea Marketing Consulting Inc.

Food Industry Mergers To Rise In 2011

September 7, 2010

Analysis of:Food Industry Mergers To Rise in 2011 | seekingalpha.com

Competitive activity remains intense,interest rates are ridiculously low and shoppers are more price sensitive than ever before. These factors will lead to further food industry consolidation in 2011. This is the first of a series of articles on potential merger or acquisition candidates for the supermarket industry. Think of it as fantasy football for the food industry. Some players go for a high value others are acquired on the cheap.In this part we will tackle the food retailers. Folks like Walmart ,Target and Kroger get the most news but many smaller retailers will need to continue to drive cost savings through mergers. The food retailing industry remains driven by actions of the consumer and the consumer is telling them they want better costs with great quality. This has led to food products being sold in all channels of trade. The food industry major retailers are classified into eight major types:Traditional Supermarkets: Kroger,Safeway,Super ValuMass Merchandisers: Walmart,Target,MeijerClub Stores :Costco,Sam's,BJ'sDollar : Dollar General, Dollar Tree,Family DollarDrug : CVS,WalgreensConvenience : 7-11,WawaNatural and Organic : Whole Foods,Trader JoesExtreme Value : Aldi,Save A-LotOne of the leaders in growth has been the dollar store industry with its ever expanding selection of food and consumer packaged goods. This has put pressure on traditional supermarkets like Kroger along with discounters like Walmart. Expect further consolidation in both traditional supermarkets and dollar stores.

Rick SheaPresidentShea Marketing Consulting Inc.

Nestle Is The New 800 Pound Gorilla In Frozen Food

May 31, 2010

Nestle's recent acquisition of the Kraft frozen pizza division makes them the dominant player in frozen foods. With the acquisition, they add such well known brands as DIGiorno, Tombstone and California Pizza Kitchen to their already powerful frozen entrees and snacks brands (Stouffers,Lean Cuisine,Hot Pockets) With sales of more than $5.6 B in frozen foods they are more than triple their next major competitor Conagra with sales of $1.8B.

Rick SheaPresidentShea Marketing Consulting Inc.

Private Label Performs in a Tough Market

February 11, 2010

Analysis of:Short Stop Battle of the Brands | finance.yahoo.com

Recent earnings results by Ralcorp (RAH) and AIPC (AIPC) have been met with a positive response from investors. Both companies delivered improved earnings growth with flat volume pulled lower by price deflation. Of course, it doesn't hurt that the stock market has gone negative and defensive stocks like food companies are by their nature more in favor during tough economic times.

Rick SheaPresidentShea Marketing Consulting Inc.

Top Supermarket Trends For 2010

January 29, 2010

Analysis of:Top Super Market Trend for 2010 | www.seekingalpha.com

The Supermarket industry continues to provide a very tough competitive environment. Consumer pressure to drive value, quality, taste and nutrition in our food offerings requires strong companies with strong management teams to drive successful results. The consumer is calling the shots and voting with their grocery purchases. We have identified 6 major trends for 2010 that will drive the results of the major food manufacturers and retailers involved in the supermarket industry.

Rick SheaPresidentShea Marketing Consulting Inc.

Kraft Continues Portfolio Shuffle

September 15, 2009

Analysis of:Kraft Under Pressure as Bid Value Slips | www.flex-news-food.com

Kraft Foods bid for Cadbury makes a lot of strategic sense and will allow them to increase their growth in international markets.The key to the deal is utilizing Cadbury's extensive distribution and sales network to further drive growth of existing Kraft products.Faced with the likelihood of having to increase the all cash portion of the bid Kraft will be looking at additional brands to divest and help pay for the acquisition.

Rick SheaPresidentShea Marketing Consulting Inc.

World Class Packaging

April 2, 2009

Analysis of:FOOD PACKAGER OF THE YEAR: Packaging a big part of General success | www.foodandbeveragepackaging.com

The use and design of packaging is one of the most critical elements in a supermarket products success.Packaging provides multiple benefits and serves many key objectives for food manufacturers. ---Merchandising:Product must merchandise well and provide consumers with a quick,clean understanding of the product. ---Brand Positioning : Packaging conveys a feel and tone about every product including whether its value orientated or premium. ---Quality :Packaging must obviously protect the quality of any food product and contribute to shelf life in many cases. ---Preparation: Many packages need to provide a quick,cost effective way to prepare the product. ---Informational : All key labeling and nutrition info must be accurately and effectively communicated to the consumer ---Sustainable :Cost efficiency and environmentally friendly are very important to retailers and consumers.

Rick SheaPresidentShea Marketing Consulting Inc.

Consumers Drive for Value in Their Food Purchases

March 25, 2009

Analysis of:What Sells in a Recession | www.time.com

The article provides a good descriptive assessment of how consumers supermarket shopping habits have changed in the last 3 months.Nervous, money challenged consumers are more price discriminating than ever before in their food purchases.Private Label sales are growing faster than the category and taking market share.Consumers are increasing their use of stores perceived as discounters. Walmart, Costco, BJ's and dollar stores continue to lead in same sales store growth.

Kantha ShelkeFounder & ScientistCorvus Blue

Will Purevia and Truvia have first move advantage in the sweetener marketplace?

December 19, 2008

Analysis of:Coke and Pepsi Stoked for Stevia after FDA Green Light | blogs.wsj.com

Purevia and Truvia may very well have first move advantage in the sweetener marketplace!  The FDA issued its no-objection letter to the two petitions and each of these deal specifically with the purified versions of the Rebaudioside A sweetener.  The other viable options are to: - Self-affirmation GRAS - Establish 'no different from Rebiana' OR - File an independent GRAS petition for notification by the FDA.route or establish that piggy back    

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