GLG News by Council Members who Sell Consumer Electronics

Tal RaesideManaging DirectorInsight Strategic Services What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

The iPhone Revolution -- Not So Fast

July 2, 2007

iPhone: Jobs's Revenge | www.businessweek.com

1) The iPhone launch has brought increased visibility and a heightened customer focus to the mobile phone market, 2) but this is far from creating a revolution in a highly competitive market.

Tal RaesideManaging DirectorInsight Strategic Services What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Location, Location, Location...in Mobile Too

June 18, 2007

Shop 'Til You Drop With Your Cell Phone, Says Sprint | www.informationweek.com

- Mobile location-based services are in their infancy - Many future mobile applications will integrate location data providing large and local merchants, as well as advertisers, an additional consumer contact point

Tal RaesideManaging DirectorInsight Strategic Services What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Handset Replacement Will Continue to Shape Mobile Industry

June 12, 2007

Consumers Holding Onto Handsets | www.wirelessweek.com

- Mobile handsets have become must-have personalized devices - Handset manufacturers continue to work diligently to create next-generation products to spur consumer replacement

Tal RaesideManaging DirectorInsight Strategic Services What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Amp’d - The Latest in the Growing List of Struggling MNVOs

June 6, 2007

MVNO struggles continue: Amp’d files for bankruptcy protection | www.rcrnews.com

- MVNOs in general are struggling to succeed - Amp’d Mobile’s subscriber portfolio details are particularly alarming and call into question the operator's business model

Tal RaesideManaging DirectorInsight Strategic Services What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Palm Foleo - Interesting Concept but Questionable Execution

June 5, 2007

Introducing the Palm Foleo | www.palm.com

- Palm may have addressed an emerging issue - application optimized devices - with its Foleo, but  - The solution is not practical - it is costly and lacks a compelling usage scenario

Tal RaesideManaging DirectorInsight Strategic Services What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Mobile Data - Just Scratching the Surface

June 1, 2007

Report: Mobile Office Market Consolidation | www.wirelessweek.com

- The market for mobile data services, even those closely related to office applications, is large and growing rapidly

Tal RaesideManaging DirectorInsight Strategic Services What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Motorola - design alone is not enough

June 1, 2007

Moto's monster; Smartphone changes shape depending on the task | findarticles.com

- Motorola pulled of a once-in-a-decade coup with its RAZR handset - Since there is nothing “sticky” about the RAZR, Motorola will have to focus on design as well as applications and services to create an attractive handset portfolio to achieve its growth targets

Zeke MargolisSenior Account ManagerKEY CODE MEDIA, INC. What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Dell + Wal Mart = A Bad Channel Strategy

May 31, 2007

Dell to sell computers through Wal-Mart | www.ft.com

1. Dell needs to move into the indirect channel to remain competitive with HP and IBM. 2. Wal Mart is not the right partner. 3. Entry level desktops are not the way to gain market share and profitability.

Zeke MargolisSenior Account ManagerKEY CODE MEDIA, INC. What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

3D Projection - Feature Film Exhibitors Silver Bullet?

May 29, 2007

U2 performs 'Streets' on Croisette | www.hollywoodreporter.com

1. Exhibitors Need to Find New Ways to Differentiate in the Marketplace 2. The Movie Going Publics expectations of exhibitors is increasing 3. CGI and Live Action content is enhanced by 3D Projection Technology

Tal RaesideManaging DirectorInsight Strategic Services What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

The Expensive Branding Game

May 23, 2007

AT&T steps up Cingular rebranding ahead of iPhone | www.reuters.com

- Cingular Wireless, established in 2001, emerged as a top US wireless brand - With the AT&T acquisition of Bell South (and full ownership of Cingular Wireless) and the resulting AT&T re-branding, the Cingular brand is being jettisoned, and the expensive brand building exercise begins, once again - The good news is that there is no more re-branding on the horizon

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