GLG News by Council Members who are Knowledgeable on Online Social Networking

Michael Bonfils, CEO

Michael BonfilsCEOInternational Media Management Corporation What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Baidu - Tough times ahead? Probably NOT.

August 28, 2009

Baidu -- A Sleeping Giant Awakens | searchenginewatch.com

The article  emphasizes the issue's advertisers are having as they change from an old legacy system of Baidu  to a new interface that almost mirrors Google. Will this ultimately be a positive or a negative for the Chinese Search engine? How will it affect Google's position in China?  In my analysis, I explore some more details left out of the original article.

Bart Barden, Senior Director of Online Business

Bart BardenSenior Director of Online BusinessPOPCAP GAMES, INC. What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Yahoo Focusing on Premium Ad Inventory

February 15, 2007

Yahoo Loses, Founder Wins on YouTube Deal | blogs.business2.com

The deemphasizing of user generated video could be a great strategy to attract more valuable advertisers and keep video product eCPM's high.

Bart Barden, Senior Director of Online Business

Bart BardenSenior Director of Online BusinessPOPCAP GAMES, INC. What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Is Yahoo Panama Too Late?

February 13, 2007

Friendster Using Google Search and Ads | blog.searchenginewatch.com

Key Point 1:  Yahoo has been losing publishers to Google prior to Panama Launch

Key Point 2:  Usage and reach decrease could impact Panama's effectiveness from a monetization perspective

Bart Barden, Senior Director of Online Business

Bart BardenSenior Director of Online BusinessPOPCAP GAMES, INC. What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Mobile Advertising Needs Standard Products for Growth

February 9, 2007

Companies Vie For Ad Dollars On Mobile Web | www.rhythmnewmedia.com

Executive Summary:

Although mobile device usage is growing, the % of advertising dollars being spent on mobile is not proportional to the growth.  Several smaller companies are trying to position themselves to bridge the gap.

Key Point #1:  Standardization will drive more growth.

Key Point #2:  Currently there are room for 3rd parties to provide innovative services in the Mobile Advertising Value Chain.

Key Point #3:  Carrier fees and distribution have limited innovation. 

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