July 25, 2006
Hertz (HTZ) Files $1 Billion IPO | www.streetinsider.com
•Hertz IPO should do well because the fundamentals of the Travel industry are doing well (e.g.airlines, hotels,etc...)
•They have a done the best job of segmenting the market with the luxury (premium) brand rentals and their "Fun Collection" which will improve yield faster than their competitors.
•Their expansion into the Enterprise markets has grown considerably over the last 2 years and the Hertz brand has a stronger name recognition than Enterprise.
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