GLG News by Domestic Print White and Yellow Pages Advertising Experts

Gordon Borrell, CEO

Gordon BorrellCEOBorrell Associates Inc What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Mobile (Wireless) Advertising

August 17, 2007

Mobile Advertising Reaches for the Sky | www.wirelessweek.com

Plenty of otherwise smart people seem to be rushing toward some type of application that involves cellphones (do they even call them that anymore?). If it’s on your agenda, I’d suggest you be careful.

Gordon Borrell, CEO

Gordon BorrellCEOBorrell Associates Inc What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

How to REALLY Sink a Newspaper

August 17, 2007

How to Sink a Newspaper | online.wsj.com

Walter Hussman’s letter, "How to Sink a Newspaper" in The Wall Street Journal on May 7 lay blame for the industry’s dwindling circulation on fellow publishers’ strategy of giving away their local news content on the Internet.

Greg Sterling, Principal

Greg SterlingPrincipalSterling Market Intelligence What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Advertising and Mass Customization

August 6, 2007

It’s an Ad, Ad, Ad, Ad World | www.nytimes.com

That’s the “holy grail” isn’t it? A brand advertising campaign so targeted that it speaks to a niche market segment or even an individual. This NY Times story talks about that movement in very general terms.

Greg Sterling, Principal

Greg SterlingPrincipalSterling Market Intelligence What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Is Facebook Really Worth $10 Billion?

August 6, 2007

Stop Guessing About a Facebook Acquisition | bits.blogs.nytimes.com

The acquisition discussions appear to be ongoing with several players. But simultaneously the likelihood of a potential Facebook IPO is getting stronger too.

Michael Dobson, President

Michael DobsonPresidentTeleMapics, LLC What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

TomTom and TeleAtlas - What Are the Strategic Implications?

July 25, 2007

TomTom Announces Intent to Acquire TeleAtlas | www.teleatlas.com

TomTom's potential acquisition of TeleAtlas has the capability of sending the Personal Navigation Market, the in-car navigation market and the online local search market into a frenzy of strategic activity. TomTom should be able to reduce its cost of goods and put considerable pricing pressure on other players in the PND Market.  In addition, it seems reasonable to assume that TomTom has the appetite to enter into other other verticals in the overall navigation market. Finally, the acquisition may put TomTom on a collision course with the giants of search (Yahoo, Google, MSN) for the Mobile Location Based Services Market.

Greg Sterling, Principal

Greg SterlingPrincipalSterling Market Intelligence What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

MySpace TV a TV Killer?

June 28, 2007

MySpace, Chasing YouTube, Upgrades Its Offerings | www.nytimes.com

Stand-alone destination MySpace TV will launch tomorrow. This is probably the missing proprietary destination of the NBC/News Corp. “NewTube” effort, which includes distribution from Microsoft, AOL and Yahoo! video.

Greg Sterling, Principal

Greg SterlingPrincipalSterling Market Intelligence What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

YellowPages.com Beta Site Much Better

June 28, 2007

comScore Reports Growth in Internet Yellow Pages Searches | www.comscore.com

SuperPages recently relaunched its site with a new design and usability improvements, and now AT&T’s YellowPages.com, which was recently named the fastest growing Internet yellow pages site by comScore, is about to roll out a new site with a dramatically improved design and user experience. (CORRECTION: It was the second fastest growing behind Yellow Book in the comScore data, as the comments below point out.)

Greg Sterling, Principal

Greg SterlingPrincipalSterling Market Intelligence What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Local.com Adds Travel Bookings

June 25, 2007

Local.com Launches Online Booking Capabilities and Travel-Related Content | www.marketwire.com

Through an exclusive partnership with Expedia, Local.com now offers: “the ability to book flights, hotels, cruises, rental cars and other travel-related services…”

Greg Sterling, Principal

Greg SterlingPrincipalSterling Market Intelligence What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

What Should Yahoo! Actually DO?

June 25, 2007

Will Yahoo's board also get a makeover? | news.zdnet.co.uk

I and others have spoken of the need for morale boosting and a new vision/strategy at Yahoo! That’s much easier said than done and what does that actually even mean? I don’t have complete visibility on the company and only see parts of it — like the three blind men and the elephant. But here’s a little unsolicited advice for Yahoo! from where I sit.

Greg Sterling, Principal

Greg SterlingPrincipalSterling Market Intelligence What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Google Now a Phone Company?

June 25, 2007

Google To Acquire GrandCentral | www.techcrunch.com

TechCrunch is reporting a rumor — and it’s often correct in these — that the telephony “management” startup GrandCentral has been acquired by Google for $50 million. This is not Google as phone company per se, it’s Google as a system to manage calls on top of the existing telephony infrastructure.

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