GLG News by Domestic Print White and Yellow Pages Advertising Experts

Greg Sterling, Principal

Greg SterlingPrincipalSterling Market Intelligence What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Will the NY Times Get into the SEM Biz?

May 4, 2007

Online Boomlet: New York Times Debuts Small Business Site | publications.mediapost.com

 

The NY Times has launched a small business center with its own and third party content.

Greg Sterling, Principal

Greg SterlingPrincipalSterling Market Intelligence What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Google in Hunt for WSJ? When Donkeys Fly!

May 3, 2007

Dow Jones Holders Say Murdoch Bid May Trigger Auction (Update4) | www.bloomberg.com

 

For those that are following the thus far (and hopefully always) unsuccessful attempt by Rupert Murdoch to buy Dow Jones, publisher of the WSJ, here’s a Bloomberg piece that speculates that Google may be in hunt for the paper.

Greg Sterling, Principal

Greg SterlingPrincipalSterling Market Intelligence What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

No Winners in Local? Not Exactly

May 3, 2007

Niesenholtz at YPA: Local ‘Untapped Opportunity’ | localonliner.com

 

Peter Krasilovsky’s post about NY Times’ Digital CEO Martin Niesenholtz comments to the Yellow Pages Association conference yesterday. Peter’s summary of Niesenholtz’s remarks is extensive and worth reading. If the summary is an indication it looks like it was a good address.

Greg Sterling, Principal

Greg SterlingPrincipalSterling Market Intelligence What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Citysearch Gets Overdue Update + Video

May 3, 2007

Citysearch Brings Local Businesses to Life With the Introduction of Video | www.prnewswire.com

 

Today, IAC’s Citysearch becomes the first major local search consumer destination to add video on any kind of scale (note the qualifiers). In addition to video, produced by TurnHere and currently available on the New York, San Francisco and Los Angeles sites, the press release explains other changes and upgrades.

Greg Sterling, Principal

Greg SterlingPrincipalSterling Market Intelligence What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Jingle Announces CMR Relationships

May 2, 2007

1-800-FREE411 Partners With Certified Marketing Representatives to Create New Media Opportunities for Yellow Pages Advertisers | home.businesswire.com

 

Jingle (1-800-Free411) needs more advertisers to boost revenues and provide ad coverage, despite high levels of consumer adoption. CMRs need distribution to give them the exposure they once got almost exclusively through print yellow pages.

Greg Sterling, Principal

Greg SterlingPrincipalSterling Market Intelligence What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Local.com Announces New Ad Products

May 2, 2007

Local.com Offers Paid Search Placement To Small Businesses | publications.mediapost.com

Local.com has cleaned up its site and is launching some new ad products.

Greg Sterling, Principal

Greg SterlingPrincipalSterling Market Intelligence What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

TargetSpot: Online Radio ‘Agency’

May 2, 2007

A Virtual Ad Agency for Online Radio | www.nytimes.com

 

TargetSpot is a relatively new “streaming media marketplace” (and “ad agency”) that offers self service ad-creation tools across a variety of formats: banners, video, audio, text. All ads currently will appear in the context of online radio programming. Targeting is available by demographic segment and at the zip-code level. CBS Radio is the first major customer.

Greg Sterling, Principal

Greg SterlingPrincipalSterling Market Intelligence What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

FAST Launches ‘FASTMedia’ for Publishers

May 2, 2007

Fast Search sides with newspapers in Web sales war | www.reuters.com

 

Norwegian enterprise search provider FAST is launching a paid-search platform that publishers (newspapers) can use to auction and serve their own ads and maintain all the ad revenue. The message to the market is: no need to work with Google or Yahoo! and share revenues.

Michael Dobson, President

Michael DobsonPresidentTeleMapics, LLC What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Google will Continue to Dominate Yahoo, Sending Earnings Lower

April 27, 2007

Earning Report Sends Yahoo To 10-Week Low | www.tradingmarkets.com

In the short article that follows we briefly examine the crucial nature of search as it is a powerful driver of advertising revenue on the Web. We believe that Yahoo's revenue challenge is long term and related to the company’s seeming inability to compete with Google in search. We, also examine the hidden strategy behind Google’s potential acquisition of DoubleClick and conclude that the expansion of advertising formats and payout alternatives provided to advertisers may put Yahoo even further behind in the battle for revenues.

Terry Tevis, President

Terry TevisPresident TATevis & Company What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Why Print Made a Major Comeback in 2006

April 25, 2007

Printer Chooses a Trio Of Kodak Solution | printondemand.com

2006 was the first year printing shipments were significantly over the previous year. Since the mid 1990's, total shipments have decreased from over $120BB down to this years $91BB. This years shipments were up over 2005 primarily due to the huge increase in print on demand made cost effective by Kodak, HP, Presstek, Xerox and others smaller players in the DI market. 

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