GLG News by GLG Leaders in the Media Council

Jeffrey MolanderCEOMolander & Associates Inc.

Three steps to make social media sell

February 10, 2012

Knowing how to update your Facebook page, write an engaging blog, or create a viral YouTube video is, commercially speaking, worthless without knowing how social media platforms produce sales. The truth is that social media’s sudden arrival and instant popularity is causing most entrepreneurs to lose perspective on the ultimate goal:selling. In this sluggish economy, revenue trumps being most “liked” or highly “engaged with.”

Louis BilkaPresidentCommunications Two Group

Selling Magazine Subscriptions on Mobile Devises

May 10, 2011

Analysis of:Condé Nast to Sell Subscriptions on iPad | www.digidaydaily.com

This analysis deals with the use of mobile devises to sell magazine subscriptions, changes in revenue models, the good and bad points of going after this type of audience.

James MeyersChief Executive Officer Alpha Media

The Multichannel Cord Cutting Mystery

February 8, 2011

Analysis of:Hulu Reworks Its Script as Digital Change Hits TV - Hulu Online Cable Move? | online.wsj.com

1. To what extent does the "cord-cutting" phenomenon present a credible threat to the pay TV industry; or has the trend been oversimplified, overhyped and overstated.2. The digital terrestrial transition of 2009 drew many former over-the-air only viewers into the pay TV fold as the multichannel players, such as Comcast, Time Warner Cable and DISH, offered great incentives.

Lee BalerVice President/ DirectorDIGITAS INC.

AOL stays top of mind with the Huffington Post acquisition

February 7, 2011

Analysis of:Armstrong’s Internal Memo To AOLers About The HuffPo Deal | techcrunch.com

AOL's acquisition of the Huffington Post is consistent with Tim Armstrong's vision and the marketing community will likely react favorably.  What questions would I ask Mr. Armstrong if I had the chance about AOL's path.

Steven HarnsbergerPrincipalFreestyle Digital Media

Hulu Stuck Between a Rock and the Entertainment Industry

January 28, 2011

Analysis of:Hulu Reworks Its Script as Digital Change Hits TV - Hulu Online Cable Move? | online.wsj.com

Hulu is trying to reinvent itself as a paid service, either as a SVOD provider  or a replacment cable service .  Because of conflict between the Board of Directors and its management, there is little chance that Hulu will ever be able to offer a subscription TV service like the one discussed in this article.

Steven HarnsbergerPrincipalFreestyle Digital Media

$30 Premium VOD is the Biggest Loser

November 17, 2010

Analysis of:Let's adapt to changing dynamics - Hollywood's answer: $30 Premium VOD | www.appmarket.tv

Studios are getting squeezed by torrid growth of kiosks and NetFlix, so they are trying a new $30 premium VOD windows.Its simply a bad idea and threatens to undermine the theater owners while alienating consumers.   The recession has driven consumers to find lower cost entertainment options, this one won't work.

Jeffrey MolanderCEOMolander & Associates Inc.

Google will Now Dominate "cost per action" Affiliate Marketing

November 12, 2010

Analysis of:Adwords Is Dying and Google Knows It | www.fastcompany.com

Yes, AdWords is dying and mobile is ramping up. But Google has already moved and will soon dominate cost-per-action (retail/sales & leads) affiliate marketing. Google is tapping a totally new revenue stream.  And ValueClick's Commission Junction unit will suffer.  As will advertisers not working with Google's Google Affiliate Network will be compelled to make a switch.

Lucy GreenManaging DirectorLarato

UK Public Sector Telecoms, BT and C&W - is the future bleak or not?

November 3, 2010

On July 20th, C& W issued an interim statement stating that the UK's Public Sector cuts would adversely impact its business. On October 15th, BT announced that it had "struck a deal" with the UK Government and sought to reassure investors about its exposure to government spending cuts.This short analysis provides an independent insight into the dynamics behind the announcements.

Michael HigginsC.E.O.Outdoor Services Limited

OFT Market Review into the UK Outdoor Advertising Sector

September 13, 2010

Analysis of:OFT launches market study into outdoor advertising | www.oft.gov.uk

What are the possible implications of the current OFT market review into the UK outdoor advertising sector?Posterscope (Aegis owned) and Kinetic (WPP owned) currently account for circa 90% of the buying in the UK market. Will this be deemed acceptable?Will they be allowed to continue to buy ooh space for competitive networks such as OMG, Havas and Publicis?What affect might these possible changes have on Clear Channel , JC Decaux, CBS Outdoor, Primesight and other outdoor media owners?

Lucy GreenManaging DirectorLarato

Is Virgin Media Business strengthening its market position?

August 31, 2010

Analysis of:Virgin Media Group's second quarter results presentation | media.corporate-ir.net

July's Virgin Media Group's results presentation showed a 26% rise in business data revenues over the year. The latest annual report refers to the division's leadership in Ethernet, underlining the network's ability to deliver capacity that meets the demands of media-rich applications like HD Video Conferencing. The new Business Partner Programme aims to provide quality capacity to resellers needing to meet demand for rich communications. How does this strengthen the division's market position?

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