GLG News by GPS Controller Experts (North America)

Matt StandishPrincipalInteractive Mobile Media

ATT Launches two Stars in search of ubiquity

March 15, 2007

Analysis of:Cingular offers Red BlackBerry Pearl and Crimson Treo 680 | www.mobiletechnews.com

- ATT has been earnestly branding themselves attempting to become a collective company as smart, insightful and successful as Cingular
- ATT desires to emerge as the market leader with this well thought-out handset support
- Another instance of Cingular trumping T-Mobile with A-GPS and Motorola's Instant Messaging

Cathy StaufferOwnerCathyStaufferConsulting

Is there a place for Radio Shack?

February 5, 2007

Analysis of:Ahead of the Bell: RadioShack | www.businessweek.com

There can be. In the spirit of first things first, cleaning up their operations, processes and balance sheet is absolutely necessary. It’s key to creating a solid foundation to support their next step – injecting vision, creativity and badly needed brand personality into their small stores, and making them synonymous with quick, easy transactions for basic CE and related products you need in hurry.

Cathy StaufferOwnerCathyStaufferConsulting

A ho-hum big deal.

January 30, 2007

Analysis of:Will Vista Be A Big Deal, Or Ho- Hum? | www.usatoday.com

When a giant like Microsoft releases it’s biggest new product in over 5 years, you can’t deny it’s big. And, while many of the improvements are similar to what’s been available for some time on the Mac OS, it’s evolutionary, not revolutionary, but big. Vista to Mac ratio is 20:1. 

Cathy StaufferOwnerCathyStaufferConsulting

If you think it’s so easy why don’t you do it yourself? Okay I think I will.

January 26, 2007

Analysis of:A peek at private label consumer electronics trends | www.edn.com

And they are. Whether it’s manufacturers opening retail stores or retailers getting into the manufacturing business, it’s happening, and it’s working. Apple, Sony, Nokia, and Bose retail stores; Sear’s Craftsman, Safeway’s Organics, Best Buy’s Insignia, Costco’s Kirkland brands are a few good examples of where it’s working.

Cathy StaufferOwnerCathyStaufferConsulting

December retail, and retailer, results will play on in 2007

January 18, 2007

Analysis of:December U.S. Retail Sales Rose More Than Expected | online.wsj.com

Retail ended strong in 2006. While the amount of increase was higher than the market might have expected, key trends were not terribly surprising, and should be used as an indicator of  what's to come in 2007.

Cathy StaufferOwnerCathyStaufferConsulting

On-line or in-store? YES.

January 4, 2007

Analysis of:Traditional Retailer Gain Online | www.globest.com

While Amazon.com was the #1 retail site in dollars spent for the 2006 holiday season, Bestbuy.com was #1 in growth. Walmart.com was #2. According to the data firm ComScore, bricks-and-mortar retailers saw the highest percentage sales increases over 2005.

What’s driving their growth? Choice is a wonderful thing.  Multi-channel retailers that embrace and combine the strengths of their different channels, using them to complement each other rather than compete with each other, will outperform the others.

Cathy StaufferOwnerCathyStaufferConsulting

Be careful what you wish for

December 21, 2006

Analysis of:Big-box battle: Retailers hope to lure holiday shoppers early | seattletimes.nwsource.com

Big box retailers are training consumers to shop early or shop late with no really compelling reasons to shop in between. The increasingly promotional activities before Thanksgiving, lead by Wal-Mart this year, followed up by unprecedented pricing on Black Friday created a tough first half of December for retailers, and a nerve racking final days of the pre-Christmas shopping period. 

Cathy StaufferOwnerCathyStaufferConsulting

Digital SLRs go beyond megapixels.

December 14, 2006

Analysis of:Digital Cameras Get Flashy | online.wsj.com

The point and shoot digital camera category is still growing, but maturing. The SLR digital camera category is a relatively new category  - just now emerging in the mass market channel - representing dramatically higher ASPs and accessory add-on opportunities for retailers and manufacturers.

Cathy StaufferOwnerCathyStaufferConsulting

After this overhaul, Wal-Mart should have a better perspective

December 11, 2006

Analysis of:2 Hired to Overhaul Marketing Leave Their Posts at Wal-Mart | www.nytimes.com

The current drama in marketing is just another distraction from the really big job at hand for Wal-Mart: positioning their brand for health now and in the future. Recently their marketing approach has been schizophrenic, flailing about with one approach and then another, wasting money and confusing the market in the process.

Wal-Mart must find the sweet spot of their market opportunity and then execute against that with tenacious focus and consistency. Hopefully the benefit of this recent drama will be clarity of what they really need to do next.

Cathy StaufferOwnerCathyStaufferConsulting

PS3 and Wii – is it fair to compare these videogame systems?

December 1, 2006

Analysis of:Nintendo launches Wii, challenging Sony | www.mercurynews.com

While not groundbreaking in it’s design, graphics or games, the Wii is groundbreaking in something that may prove out to be much more important over the long term, growing the market for video games, bringing the game console into the living room for social entertainment with friends and family.

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