GLG News by GPS Controller Experts (North America)

Cathy StaufferOwnerCathyStaufferConsulting

Retailers that are ready will be rewarded.

August 25, 2006

Analysis of:Back to school, with cellphone and laptop | www.nytimes.com

Access to proper technology is now viewed as being essential to effectively compete and succeed in school.  Combine this with double digit price decreases brought on by intense competition for market share by chip makers and computer manufacturers, and you create an environment for high demand for consumer electronics this back to school season.

Cathy StaufferOwnerCathyStaufferConsulting

Recent results say much about these three retailers and what their consumers want, less about retail at large.

August 18, 2006

Analysis of:3 ominous signs for retail...maybe | money.cnn.com

Gap has merchandise issues they have not addressed. Too basic to be fashionable. Too trendy to be basic. Marketing? Even if they were doing something noteworthy, it couldn't’t compensate for not having compelling merchandise.

Home Depot has in-store execution and experience issues that are clearly working against them and Wal Mart is making significant shifts in their marketing strategies, deemphasizing price at a time when their current core customer is all about price, before they have been able to change their merchandising to appeal to a wider base or a more upscale customer.

While each of these retailers have their unique challenges, these challenges are not unique to retailing and the most savvy retailers are watching and learning.

Matt StandishPrincipalInteractive Mobile Media

Google will captilaze with FMC and IMS while MNOs struggle

May 10, 2006

Analysis of:Google to Challenge Mobile Operators | telephonyonline.com

The implications to large Mobile Network Operators of a proven success based advertising model creates problems.  A go to market strategy which that does not take advantage of advertising revenue will limit scale and create short to medium term loss leadership for MNOs.  It will take closely integrated partnerships with content and lifestyle based content aggregators to create the uptake needed to cover 3G/IMS and FMC deployments.

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