GLG News by Magazine Advertising Purchasers

Brad SaulPresidentPrime Access

Local Radio Revenue Disappearing

June 16, 2009

Analysis of:In Radio These Days, Small Is Better | online.wsj.com

Radio will survive. It is just going to be a very different medium, led largely by internet radio which has no barrier to entry.

Rick SheaPresidentShea Marketing Consulting Inc.

World Class Packaging

April 2, 2009

Analysis of:FOOD PACKAGER OF THE YEAR: Packaging a big part of General success | www.foodandbeveragepackaging.com

The use and design of packaging is one of the most critical elements in a supermarket products success.Packaging provides multiple benefits and serves many key objectives for food manufacturers. ---Merchandising:Product must merchandise well and provide consumers with a quick,clean understanding of the product. ---Brand Positioning : Packaging conveys a feel and tone about every product including whether its value orientated or premium. ---Quality :Packaging must obviously protect the quality of any food product and contribute to shelf life in many cases. ---Preparation: Many packages need to provide a quick,cost effective way to prepare the product. ---Informational : All key labeling and nutrition info must be accurately and effectively communicated to the consumer ---Sustainable :Cost efficiency and environmentally friendly are very important to retailers and consumers.

Rick SheaPresidentShea Marketing Consulting Inc.

Consumers Drive for Value in Their Food Purchases

March 25, 2009

Analysis of:What Sells in a Recession | www.time.com

The article provides a good descriptive assessment of how consumers supermarket shopping habits have changed in the last 3 months.Nervous, money challenged consumers are more price discriminating than ever before in their food purchases.Private Label sales are growing faster than the category and taking market share.Consumers are increasing their use of stores perceived as discounters. Walmart, Costco, BJ's and dollar stores continue to lead in same sales store growth.

Andreas KurzOwnerAkari Enterprises LLC

UK apparel to recover faster than the US?

January 8, 2009

Analysis of:U.K. Clothiers Will Weather Slump Better Than U.S., WGSN Says | www.bloomberg.com

Speeding up the design and sourcing process in only one factor out of many. In the current environment, the key is to get consumers to come to the shops in the first place and then to make sure they don't leave without having bought something.

Brad SaulPresidentPrime Access

The Future of Radio

January 8, 2009

Analysis of:Analyst: Radio Revs Will Fall 13 Percent In 2009. Or More. | www.radioink.com

Radio ad revenues falling of the cliff

Rick SheaPresidentShea Marketing Consulting Inc.

Food Inflation Slows But Is Here To Stay

September 12, 2008

Analysis of:Food Inflation is likely to continue, experts say | www.venturacountystar.com

Commodity inflation appears to have peaked for the short term but long term commodities will continue to rise creating above average food inflation.How food and restaurant companies react will be the key to future price increases.

Rick SheaPresidentShea Marketing Consulting Inc.

Food Companies Results Vary Based on Brand Strength

September 9, 2008

Analysis of:Amid turmoil,Big G still making dough | www.startribune.com

As commodity and energy costs continue to rise it has put more pressure on the botton lines of all food companies.Food companies have had to raise prices to offset these increases.However not all food companies are losing share to private label as a result of the price increases.

Robert MetzPresidentRobert Metz & Associates

Consumer Recognition of Jewelry Brands

July 3, 2008

Analysis of:The JCK-Harrison Group Consumer Jewelry Study | www.jckonline.com

Consumers know RETAIL brands because ONLY retail brands promote consistently and sufficiently to become ingrained in the minds of consumers. Manufacturers of even the most successful jewelry brands spend relatively little in advertising to promote their brand due to low gross margins for this product.  They simple do NOT have sufficient profit to justify higher ad spending.  Only low cost brands with higher margins can afford national advertising and for the most part even those that do advertise spend relatively little in comparison to their retail counterparts. Retailers for the most part do not and will not promote a manufacturer's brand. Their advertising expenditures are used to sell mostly specific product they own or to promote their store image

George CornellPresidentCornell and Associates

Jewelry; The old status symbol

June 11, 2008

Analysis of:INDIAN GOLD IMPORTS -59% IN MAY ON HIGH PRICES | www.gjepc.org

Jewelry sales will continue to be soft in the U.S, for the foreseeable future. As such, many foreign manufacturers are looking toward Eastern Europe, the Middle East and Far East as growth opportunities.  

Rick SheaPresidentShea Marketing Consulting Inc.

Organic and Natural Food Growth Stalls with Increased Commodity Costs

April 28, 2008

Analysis of:Naturally,Super Valu Customers Want More Options | www.forbes.com

Increasing commodity costs are having a negative impact to the growth of organic and natural foods.As commodities increase consumers are being more selective and price sensitive in their grocery shopping.This trend does not bode well for retailers like Whole Foods (WFMI) and the manufacturers that supply items to the leader in the organic and natural foods segment.

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