GLG News by Magazine Publishing Experts

Louis BilkaPresidentCommunications Two Group What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Selling Magazine Subscriptions on Mobile Devises

May 10, 2011

Condé Nast to Sell Subscriptions on iPad | www.digidaydaily.com

This analysis deals with the use of mobile devises to sell magazine subscriptions, changes in revenue models, the good and bad points of going after this type of audience.

Nigel Carr, Senior Vice President--Director of Brand Planning

Nigel CarrSenior Vice President--Director of Brand PlanningTHE CRAMER-KRASSELT CO What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

AT&T-the real issue: appalling customer experience--cool gadgets just a band-aid

May 16, 2010

AT&T Looks Beyond the iPhone for Growth | online.wsj.com

1) at&t has to make a massive investment to fix a totally inadequate wireless network.2) locking new iphone users into contracts which many are not satisfied with (due to their crappy wireless network) isnt enough to stem wireless customers losses. 3) the elephant in the room--a horrible dsl customer experience--they must be bleeding at a massive rate there. desperate attempt to get revenue: blame every failure on in-home wiring and charge customers for call-out without fixing the problem...

Richard Hine, Principal

Richard HinePrincipalRichard Hine What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

The "Good News" About Newspaper Circulation: Down Only 9%

April 27, 2010

Like Newspaper Revenue, the Decline in Circ Shows Signs of Slowing | www.editorandpublisher.com

The rate of circulation declines in US newspapers is slowing, which these days is considered good news.

Gordon Borrell, CEO

Gordon BorrellCEOBorrell Associates Inc What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Mobile Advertising's Gold Rush

November 16, 2009

Mobile Advertising Set To Soar | www.mediapost.com

Mobile advertising is definitely the new-new thing, but it sounds like the hype we heard when the Web was born as a graphical interface and banner ads started appearing in 1995. Be careful -- mobile advertising isn't going to produce overnight riches. For proof, look at your own mobile device. Where are they ads? And if you see any, tell me if they're prompting you to buy anything. Timing is everything, so before you jump in, read on.

Richard Hine, Principal

Richard HinePrincipalRichard Hine What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Why "Traditional" Media Are Doomed

June 25, 2009

Microsoft's Steve Ballmer: Traditional media will not bounce back | www.guardian.co.uk

Microsoft's Steve Ballmer is the 2009 Media Person of the Year.  He says that traditional media can no longer succeed by replicating their print content online.  If you want to reach consumers online, "static content won't cut it."  That's why the old approaches are doomed to fail.

Richard Hine, Principal

Richard HinePrincipalRichard Hine What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Will Online Readers Buy Into Steve's Brill-iant Idea?

June 25, 2009

Journalism Online: The Answer to the Paid-Content Question? | www.editorandpublisher.com

Steve Brill's new startup Journalism Online is promising newspaper publishers big money from online readers --  $110 million in two years for a newspaper with a print circulation of 1 million and an online audience of 20 million.  Will he succeed?  And if he does, will you be one of the few people willing to pay to read the story?

Richard Hine, Principal

Richard HinePrincipalRichard Hine What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Can Newspapers Morph Into "Fearless Vampire Killers"?

June 24, 2009

WSJ publisher calls Google ‘digital vampire’ | www.crainsnewyork.com

The days of free newspaper content on the internet may be coming to an end... but only if consumers can be persuaded to pay.

Richard Hine, Principal

Richard HinePrincipalRichard Hine What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

WSJ.com Increases Traffic and Reinforces Roadblocks

July 4, 2008

WSJ.com Enjoying Significant Bump in Traffic...With Subs Intact | www.mediaweek.com

With unique users up 94% and total page views up only 45%, it's clear that wsj.com has found more ways to introduce non-subscribers to the frustrations of its site

Richard Hine, Principal

Richard HinePrincipalRichard Hine What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Is it Too Late for Sam Zell to Save the Tribune Company?

July 4, 2008

L.A. Times Newsroom to Shrink by 150 Jobs | www.nytimes.com

Massive debt + no real plan + continued business decline = big trouble

Richard Hine, Principal

Richard HinePrincipalRichard Hine What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Worst Quarter Ever for Newpapers in Print and Online

June 17, 2008

Newspapers' Print Ads Declined 14% in Record Drop | www.bloomberg.com

Newspapers are failing on both fronts.  They are in a severe print advertising recession.  And online sales are slowing -- up  a mere 7% vs. industry-wide growth of 24%.  Falling revenues make reducing debt at Tribune more difficult and put dividends at risk at McClatchy, Gatehouse and Lee.

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