GLG News by Magazine Publishing Experts

Richard Hine, Principal

Richard HinePrincipalRichard Hine What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Newspapers: Losing More Ground in Print and Online

September 12, 2007

U.S. Ad Spending Was Little Changed in First Half | www.bloomberg.com

If newspapers don't figure out a way to market themselves more effectively in both print and online, they will continue to lose ground in both platforms.

Richard Hine, Principal

Richard HinePrincipalRichard Hine What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Media Buyers Predict More Good News For Online. More Bad News For Everyone Else.

September 5, 2007

Buyers see tougher go for old media | www.medialifemagazine.com

In a new media buyer survey: More than 75% of media buyers expect declines in newspaper circulation to accelerate.  64% expect broadcast ratings to decline this season.  Among magazines, teen, celebrity, women’s and business titles are at most risk.

Richard Hine, Principal

Richard HinePrincipalRichard Hine What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Who Gets Hurt When Google News Starts Selling Ads?

September 5, 2007

Google Shift on Handling of News | www.nytimes.com

Google News has cut the digital cord between newspapers and their AP articles.  This gives Google a new ad revenue opportunity – and only increases the need for newspapers to deliver relevant, involving and original content of their own.

Gordon Borrell, CEO

Gordon BorrellCEOBorrell Associates Inc What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Mobile (Wireless) Advertising

August 17, 2007

Mobile Advertising Reaches for the Sky | www.wirelessweek.com

Plenty of otherwise smart people seem to be rushing toward some type of application that involves cellphones (do they even call them that anymore?). If it’s on your agenda, I’d suggest you be careful.

Gordon Borrell, CEO

Gordon BorrellCEOBorrell Associates Inc What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

How to REALLY Sink a Newspaper

August 17, 2007

How to Sink a Newspaper | online.wsj.com

Walter Hussman’s letter, "How to Sink a Newspaper" in The Wall Street Journal on May 7 lay blame for the industry’s dwindling circulation on fellow publishers’ strategy of giving away their local news content on the Internet.

Richard Hine, Principal

Richard HinePrincipalRichard Hine What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

The Challenge of Being Chief Yahoo!

June 21, 2007

Analyst: Next few months may determine Yahoo's fate | www.cnn.com

Terry Semel left Yahoo with Hollywood-like problems: A formulaic approach.  Out of control budgets.  Disappointing returns.  Jerry Yang has a chance to restore the company's reputation for innovation--and essentiality.

Richard Hine, Principal

Richard HinePrincipalRichard Hine What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Voulez-Vous YouTube Avec Moi, Ce Soir?

June 21, 2007

YouTube goes international in nine languages | news.yahoo.com

YouTube is going local.  And that means the video-sharing phenomenon is about to get a whole lot bigger.

Richard Hine, Principal

Richard HinePrincipalRichard Hine What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Can Yahoo Ignore Murdoch's "Friend Request?"

June 21, 2007

MySpace, Yahoo, Facebook & Rupert Murdoch | gigaom.com

Murdoch's having fun while thinking big and moving at internet speed.  Yahoo needs to do something different--fast.  Facebook, meet checkbook.

Richard Hine, Principal

Richard HinePrincipalRichard Hine What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Big, Bad Yahoo Needs to Be Bigger, Less Bad

June 20, 2007

Semel steps down from Yahoo; Yang takes over for CEO | www.variety.com

Jerry Yang now has a chance to do for Yahoo what Steve Jobs did for Apple: prove that, as a co-founder of the company, he has the vision to restore Yahoo's leadership and create the coolest "stuff" in the online world.

Richard Hine, Principal

Richard HinePrincipalRichard Hine What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

The Financial Wall Street Times Journal: Your Global Business Daily?

June 18, 2007

Pearson Tries to Recruit Partners For Potential Dow Jones Offer | online.wsj.com

Pearson has emerged as a potential rival to News Corp; GE may get involved to help CNBC--and stop Murdoch gaining ready-made content for the Fox Business Channel

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