GLG News by Media Experts in GLG Member Programs

Jeffrey MolanderCEOMolander & Associates Inc.

Three steps to make social media sell

February 10, 2012

Knowing how to update your Facebook page, write an engaging blog, or create a viral YouTube video is, commercially speaking, worthless without knowing how social media platforms produce sales. The truth is that social media’s sudden arrival and instant popularity is causing most entrepreneurs to lose perspective on the ultimate goal:selling. In this sluggish economy, revenue trumps being most “liked” or highly “engaged with.”

Ben SargentSenior AnalystCOMMON SENSE ADVISORY INC

European Online Language Preferences Revealed in Flash Eurobarometer Report

June 16, 2011

Analysis of:European Online Language Preferences Revealed in Flash Eurobarometer Report | www.commonsenseadvisory.com

The European Commission recently published a 125-page Flash Eurobarometer report (#313) based on a Gallup survey of language preferences among internet users in 23 European Union countries. The report charts volumes of data on language preferences by country and demographic segment and provides an excellent reference for information publishers and the language industry. We found the text to be heavy on data but light on analysis, so here are some thoughts that occurred to us while reading it.

Ben SargentSenior AnalystCOMMON SENSE ADVISORY INC

Kilgray Launches TM Repository Product

June 10, 2011

Analysis of:Kilgray Launches TM Repository Product | www.commonsenseadvisory.com

Kilgray, the Hungary-based technology vendor responsible for MemoQ, has released a new product called TM Repository with functions for managing translation memory units and databases across multiple projects, vendors, and computer aided translation (CAT) tools. This application does not include its own translation environment. Rather, the system ingests and exports Translation Memory eXchange (TMX) data from other CAT tools, including Kilgray’s own MemoQ. 

Ben SargentSenior AnalystCOMMON SENSE ADVISORY INC

MultiCorpora Bridges TMS Gap, Forces Other Vendors to Seek New Dance Partners

May 19, 2011

Analysis of:Web Globalization: How Well Does Your Company Score? | www.commonsenseadvisory.com

Today language technology vendor MultiCorpora announced the general availability of Prism, its new composite product that covers the full spectrum of translation management technology. Prism fuses MultiCorpora’s latest desktop translation environment and server-based translation memory (MultiTrans) with the business and process management solution the company acquired last year (Beetext).

Louis BilkaPresidentCommunications Two Group

Selling Magazine Subscriptions on Mobile Devises

May 10, 2011

Analysis of:Condé Nast to Sell Subscriptions on iPad | www.digidaydaily.com

This analysis deals with the use of mobile devises to sell magazine subscriptions, changes in revenue models, the good and bad points of going after this type of audience.

Ben SargentSenior AnalystCOMMON SENSE ADVISORY INC

SDL Makes Play for Global Video Asset Management

May 6, 2011

Analysis of:Web Globalization: How Well Does Your Company Score? | www.commonsenseadvisory.com

SDL today announced the acquisition of Calamares, a technology vendor based in the Netherlands with a media asset management solution. The cloud-resident software “allows enterprises to centrally compose, enrich, publish and distribute video and other rich-media assets” and will boost the SDL Tridion product line for web content management.  Terms were not disclosed for this tuck-in deal for an early stage company in an emerging category.

Ben SargentSenior AnalystCOMMON SENSE ADVISORY INC

DHL.com Serves 141 Countries Using a Global Template

May 2, 2011

Analysis of:Web Globalization: How Well Does Your Company Score? | www.commonsenseadvisory.com

As the world’s largest logistics company, DHL does business in 141 countries using a single “master” that then gets localized into 42 languages. With so many countries and languages to consider, how does the company manage its global web presence?  We evaluated DHL’s website, and spoke with Thorsten “TJ” Michel, who oversees the global web efforts from Bonn, to learn more.

Ben SargentSenior AnalystCOMMON SENSE ADVISORY INC

SDL OpenExchange Now Open for Business

April 15, 2011

Analysis of:Web Globalization: How Well Does Your Company Score? | www.commonsenseadvisory.com

SDL announced that the OpenExchange portal is open for business with immediate availability of third-party applications, plug-ins, and add-ons for SDL Trados Studio 2009 and SDL MultiTerm 2009.

Ben SargentSenior AnalystCOMMON SENSE ADVISORY INC

At Work in the Cloud: Job Boards Add Value to Lionbridge GeoWorkz Platform

April 15, 2011

Analysis of:Web Globalization: How Well Does Your Company Score? | www.commonsenseadvisory.com

Online work environments promise both simplicity and completeness – bringing work tools, business administration, collaboration, and other resources together into one easy-to-learn, easy-to-use webtop interface. We’ve been predicting for the last few years that, for translation professionals, a number of online platforms would emerge that serve as complete ecosystems. 

Ben SargentSenior AnalystCOMMON SENSE ADVISORY INC

XTM International Pushes the Promise of TMS in the Cloud

April 15, 2011

Analysis of:Web Globalization: How Well Does Your Company Score? | www.commonsenseadvisory.com

Last year we wrote about all the activity of vendors trying to bring TMS in the cloud to market, but progress has been slow. XTM International (previously XML-Intl) announced availability of its XTM Cloud platform based on the new release its translation management system (TMS), XTM version 5.5. The cloud-based system has been in “soft launch” since September 2010 and currently serves approximately 50 LSPs and enterprise clients, plus a similar number of freelance and small group accounts. 

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