GLG News by Media Experts in GLG Member Programs

Lee Baler, Vice President/ Director

Lee BalerVice President/ DirectorDIGITAS INC. What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Supplying Data That Matters: The Outliers Response to Declining CPM's

January 27, 2009

Online CPM Prices Take Tumble | adage.com

Branded sites are blaming the myriad of networks for undercutting the medium and ability to produce content.  The solution doesn't just lie in digital marketers understanding the value of content providers, it also lies in the branded sites ability to provide better analytics.

Alan Albarran, Professor and Director

Alan AlbarranProfessor and DirectorUNIVERSITY OF NORTH TEXAS What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Univision Avoids Lawsuit with Televisa

January 26, 2009

Done deal: Univision settles legal spat | www.medialifemagazine.com

In a lawsuit over disputed royalties, Univision settles with Televisa to end the controversy.  It was a smart move for Univision to get this settled out of court.

Lee Baler, Vice President/ Director

Lee BalerVice President/ DirectorDIGITAS INC. What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

The reluctant advocate of a paid subscription service for NYTimes.com.

January 23, 2009

New York Times Asset Sales Restricted Under Slim Deal | www.bloomberg.com

For the last three years of my digital media life, I've talked my clients out of putting content behind a gated wall.  Why now am I a real advocate for the NYTimes to do exactly that in order to stay solvent in the wake of their upcoming financial obligations? As a digital media planner,  the full range of options available to marketers is far more immense than consumers or external analysts could possibly realize. Per a piece in Silicon Alley on Thursday about moving NYTimes.com to a subscription site and charging more for the print piece, I agree almost completely with what many would call overly drastic actions. The Times needs to change their revenue model significantly to include custom publishing and more subscription based models. Here's why.

Lee Baler, Vice President/ Director

Lee BalerVice President/ DirectorDIGITAS INC. What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Advocates not Ads

January 15, 2009

Brands Tap Web Elite for Advertorial 2.0 | www.adweek.com

Most marketers understand in 2009 having bloggers write about them is usually a good thing.  Does it matter which ones? How do legacy publishers adjust.

Lee Baler, Vice President/ Director

Lee BalerVice President/ DirectorDIGITAS INC. What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Welcome the content aggregator: Reasons to be Optimistic about '09 Digital Marketing

January 13, 2009

Where to Find the Bright Spots in 2009 | adage.com

Digital content curation is a skill as important as content creation.  Some publishers best positioned to weather this economic climate are creating their own type of publishing model.

Alan Albarran, Professor and Director

Alan AlbarranProfessor and DirectorUNIVERSITY OF NORTH TEXAS What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

The Future of Television in Your Phone

January 12, 2009

NOW Introduces First Local TV iPhone App | www.mediaweek.com

Short article describes the new iPhone application launched by Capitol Broadcasting for its flagship station WRAL-TV.

Brad SaulPresidentPrime Access What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

The Future of Radio

January 8, 2009

Analyst: Radio Revs Will Fall 13 Percent In 2009. Or More. | www.radioink.com

Radio ad revenues falling of the cliff

Alan Albarran, Professor and Director

Alan AlbarranProfessor and DirectorUNIVERSITY OF NORTH TEXAS What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Retransmission Consent Critical for Univision, Other TV Broadcasters

January 8, 2009

Univision Trumpets First Retrans Deal | www.mediapost.com

With advertising revenues and 2009 projections down for the broadcast and network TV industries, retransmission consent negotiations with cable and satellite distributors are critical in attracting new revenues.

Lee Baler, Vice President/ Director

Lee BalerVice President/ DirectorDIGITAS INC. What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

AOL

January 8, 2009

Time Warner Sees 2008 Loss | online.wsj.com

I'm an associate director at Digitas. I'll be there for 6 years in May. We just won the Gold Medal for Media Agency of the year. I'm pretty good at my job. I spend my clients money on AOL. I have no idea what they really do anymore. That's a problem for everyone in this equation.

Alan Albarran, Professor and Director

Alan AlbarranProfessor and DirectorUNIVERSITY OF NORTH TEXAS What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Radio Depression

January 7, 2009

Analyst: Radio Revs Will Fall 13 Percent In 2009. Or More. | www.radioink.com

A revised forecast from an analyst at Wachovia predicts radio revenues will decline by 13%--or more--in 2009.

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