GLG News by Media Experts in GLG Member Programs

Lee Baler, Vice President/ Director

Lee BalerVice President/ DirectorDIGITAS INC. What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

"Why isn't Twitter on the plan?"

June 30, 2009

Google v. Facebook? What We Learn from Twitter. | battellemedia.com

Clients are actively being asked by their management in almost every effort, 'How is this social?' Every marketer should aim to educate themselves as to what makes for a viable effort that has social implications. But how can you gently tell colleagues and clients not everything can be social or should be?

Richard Hine, Principal

Richard HinePrincipalRichard Hine What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Why "Traditional" Media Are Doomed

June 25, 2009

Microsoft's Steve Ballmer: Traditional media will not bounce back | www.guardian.co.uk

Microsoft's Steve Ballmer is the 2009 Media Person of the Year.  He says that traditional media can no longer succeed by replicating their print content online.  If you want to reach consumers online, "static content won't cut it."  That's why the old approaches are doomed to fail.

Richard Hine, Principal

Richard HinePrincipalRichard Hine What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Will Online Readers Buy Into Steve's Brill-iant Idea?

June 25, 2009

Journalism Online: The Answer to the Paid-Content Question? | www.editorandpublisher.com

Steve Brill's new startup Journalism Online is promising newspaper publishers big money from online readers --  $110 million in two years for a newspaper with a print circulation of 1 million and an online audience of 20 million.  Will he succeed?  And if he does, will you be one of the few people willing to pay to read the story?

Richard Hine, Principal

Richard HinePrincipalRichard Hine What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Can Newspapers Morph Into "Fearless Vampire Killers"?

June 24, 2009

WSJ publisher calls Google ‘digital vampire’ | www.crainsnewyork.com

The days of free newspaper content on the internet may be coming to an end... but only if consumers can be persuaded to pay.

Brad SaulPresidentPrime Access What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Local Radio Revenue Disappearing

June 16, 2009

In Radio These Days, Small Is Better | online.wsj.com

Radio will survive. It is just going to be a very different medium, led largely by internet radio which has no barrier to entry.

Alan Albarran, Professor and Director

Alan AlbarranProfessor and DirectorUNIVERSITY OF NORTH TEXAS What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Small Market Radio One of Few Bright Spots for Industry

June 16, 2009

In Radio These Days, Small Is Better | online.wsj.com

Article in the WSJ points out that small market radio stations are outperforming large market stations in terms of growing their markets. 

Alan Albarran, Professor and Director

Alan AlbarranProfessor and DirectorUNIVERSITY OF NORTH TEXAS What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Who Holds the Right to Put Televisa Content on the Internet in the US?

June 10, 2009

Univision and Televisa back in court | www.rbr.com

Televisa and Univision are back in the courtroom, this time to settle the question over who has rights to stream Televisa content over the Internet in the US.

Alan Albarran, Professor and Director

Alan AlbarranProfessor and DirectorUNIVERSITY OF NORTH TEXAS What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

First Quarter 2009 As Spending Uglier than Expected Across Media

June 10, 2009

Nielsen: U.S. Ad Spending Plummets $3.8 Billion | www.mediapost.com

Nielsen has just released first quarter ad spending data for all media sectors, with all sectors of the media industry showing declines ranging from single to double digits.

Alan Albarran, Professor and Director

Alan AlbarranProfessor and DirectorUNIVERSITY OF NORTH TEXAS What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Another Broadcast Group Seeks Chapter 11 Protection: ION Media

May 22, 2009

Ion Media Files Bankruptcy With Deal to Swap Debt for Equity | www.bloomberg.com

An article on Bloomberg details a new restructuring plan by ION Media through bankruptcy protection.

Alan Albarran, Professor and Director

Alan AlbarranProfessor and DirectorUNIVERSITY OF NORTH TEXAS What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Pandora's Amazing Run Continues

May 22, 2009

More audio ads coming to Pandora | www.rbr.com

Pandora CEO suggests more advertising is coming to one of the most popular applications for smartphones.  This is not good news for the radio industry.

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