GLG News by Online Marketing Experts

Nigel Carr, Senior Vice President--Director of Brand Planning

Nigel CarrSenior Vice President--Director of Brand PlanningTHE CRAMER-KRASSELT CO What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

AT&T-the real issue: appalling customer experience--cool gadgets just a band-aid

May 16, 2010

AT&T Looks Beyond the iPhone for Growth | online.wsj.com

1) at&t has to make a massive investment to fix a totally inadequate wireless network.2) locking new iphone users into contracts which many are not satisfied with (due to their crappy wireless network) isnt enough to stem wireless customers losses. 3) the elephant in the room--a horrible dsl customer experience--they must be bleeding at a massive rate there. desperate attempt to get revenue: blame every failure on in-home wiring and charge customers for call-out without fixing the problem...

Michael Bonfils, CEO

Michael BonfilsCEOInternational Media Management Corporation What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Baidu - Tough times ahead? Probably NOT.

August 28, 2009

Baidu -- A Sleeping Giant Awakens | searchenginewatch.com

The article  emphasizes the issue's advertisers are having as they change from an old legacy system of Baidu  to a new interface that almost mirrors Google. Will this ultimately be a positive or a negative for the Chinese Search engine? How will it affect Google's position in China?  In my analysis, I explore some more details left out of the original article.

Kevin Lee, CEO

Kevin LeeCEOPowerProfiles.com What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Not so fast for mission critical apps.

June 18, 2008

Is Google your next data center? | www.computerworld.com

Some things will be cloud based, MSFT, GOOG and AMZN are all betting on it.  for middle market companies having computing in the cloud may make sense. But it comes with risk

Ben Kirshner, Professor

Ben KirshnerProfessorNEW YORK UNIVERSITY (INC) What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

PPC Keywords and Trademarks

May 14, 2007

Google to Face First Jury Trial Over its 'Adwords' Keywords Search Program | interestalert.com

Google, Yahoo, MSN, ASK.com and the rest of the PPC world could get a huge slap in the face if there is a law prohibiting the use of advertisers bidding on trademarked terms.

Kevin Lee, CEO

Kevin LeeCEOPowerProfiles.com What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

My take on the Peanut Butter Manifesto

December 18, 2006

Yahoo's Peanut Butter Recipe | www.clickz.com

In my column, I talk about the under-utlilized assets at Yahoo's disposal:
Large Advertiser Base
Behavioral Information Regarding Search
Large Inventory Pool Under Direct Control

Kevin Lee, CEO

Kevin LeeCEOPowerProfiles.com What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Media Spending Inertia Requires Data to Get Marketers to Change

December 11, 2006

Advertising Forecasters Expect Modest Growth for 2007 | adage.com

Top agencies and top marketers using agencies still plan and buy media using antiquated methods.

Kevin Lee, CEO

Kevin LeeCEOPowerProfiles.com What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Operational Inefficiencies Not Addresed

December 7, 2006

Yahoo Shakes Up Leadership | www.mercurynews.com

I'm not convinced that the big operational redundancies and inefficiencies are addressed by this cosmetic shakeup. 

Two main areas of redundancy are the two separate sales forces (display and search) and technology platforms display and search.  


Ben Kirshner, Professor

Ben KirshnerProfessorNEW YORK UNIVERSITY (INC) What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Quigo could be next to be aquired

September 19, 2006

Quigo: The next Google? | money.cnn.com

Google has done a great job buying really good technology companies.  These guys could be next.

Kevin Lee, CEO

Kevin LeeCEOPowerProfiles.com What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Largest Content Plays Will insource unless prices drop

September 1, 2006

Content Delivery Network Trends | www.variety.com

Akamai and VitalStream or LimeLight make sense for mid-size content owners or those looking to distribute content.  However, the largest content delivery sites will negotiate low (nearly commodity) pricing or do it themselves.

Kevin Lee, CEO

Kevin LeeCEOPowerProfiles.com What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

International strength + preference for offline contact

August 29, 2006

Google wins eBay's non-US ads and e-commerce tie | newsinfo.inq7.net

Look beyond Google's strong representation of international advertisers and proven high level of monetization, there is the pay-per-call portion of the deal that may be key.

International consumers may not be as comfortable transacting online as US consumers, and therefore the pay-per-call piece of the deal may be the key part of the overall deal.

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