GLG News by Outdoor Advertising Purchasers

Brad SaulPresidentPrime Access

Why Google Radio may be one in the worst things to happen to terrestrial radio?

October 29, 2007

Analysis of:Google Pays Advertisers to Use Audio Ads | publications.mediapost.com

Loss of inventory control can lead to lower revenues.

Deborah KingFormer Media Manager of Marketing and PlanningMERVYN'S, LLC

Newspapers will benefit From Google Print Ads in the Long Run - BUYER BEWARE

June 6, 2007

Analysis of:Frienemy Google Not a Threat (Yet) to Traditional Ad Sales | www.pbs.org

Google Print Ads introduces yet another source for smaller marketers to play with the Big Boys, but Buyer beware. For the short term, this offering is beneficial to the Newspapers but needs some fine-tuning for small advertisers to benefit. It is essential for the Newspaper Industry to embrace the diversification of media by allowing for the sales base to expand. In the long run Newspapers will benefit from these type of expansions in that they will provide a new outlet other than utilizing Remnant Merchants to offer their available ad space at possible higher rates.  What is missing is that the Newspapers are still in control and the smaller advertisers wont experience the medium at its potential.  The same would be true for Media companies of TV and Radio.

Joshua PollackChief Executive OfficerNXTCOM CORP

Best to Listen to the Obvious

December 12, 2006

Analysis of:At UBS: News Corp. Chernin Touts Traditional Media | adage.com

This article is important because it highlights a very clear concept that is not being given enough attention...traditional media companies still have a great deal of reach, assets and power.

Brad SaulPresidentPrime Access

Clear Channel Purchase

December 1, 2006

Analysis of:Private equity groups could bid for Clear Channel | www.latimes.com

The privatization of Clear Channel will not set off a wave of similar transactions in the industry. It will, however, force the industry to reinvent itself and find ways to better compete with the public relations blitz of satellite radio and the looming threat of internet radio.

Joshua PollackChief Executive OfficerNXTCOM CORP

KKR gets it done

December 1, 2006

Analysis of:Private equity groups could bid for Clear Channel | www.latimes.com

KKR and their partners know the value of a unique basket assets like this.  Accordingly, they quickly moved to get control of this tremendous opportunity, which includes significant market share.  They will now be able to sell off the pieces to groups of smallers operators who desperately want these stations at a premium.            

Joshua PollackChief Executive OfficerNXTCOM CORP

Cablevision raises the bar

October 18, 2006

Analysis of:Fox's triple play - News net ups rate at Cablevision | www.variety.com

This article is important because Cablevision has now raised the bar for what cable operators need to pay for news channels.  Cablevision did not need to do this but figures they can benefit from a big friends like Fox.

Joshua PollackChief Executive OfficerNXTCOM CORP

The Dolans are the Challenge

October 10, 2006

Analysis of:Dolan Family Makes a New Play for Cablevision | online.wsj.com

This article is important because the two predominant players have established a precedent of relying on acquisitions to continue growing at such a substantial rate. 

Joshua PollackChief Executive OfficerNXTCOM CORP

A good idea drives stock up

August 21, 2006

Analysis of:Marwyn Investment Plans to Buy Alliance Atlantis Unit | www.bloomberg.com

This article is important becasue as the film business continues to be a driver of major content, owning key distribution and sales outlets remains a key competitive advantage.

Joshua PollackChief Executive OfficerNXTCOM CORP

It will happen...but not for a while

July 24, 2006

Analysis of:Targeted Ads Coming to Cable | www.tvweek.com

This article is important because indeed the technology is in place and targeted ads will become a reality.  However, this will take at least 24-36 months before its accepted by both the brands and networks.

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