GLG News by Print Advertising Market Experts

Richard HinePrincipalRichard Hine

Will Online Readers Buy Into Steve's Brill-iant Idea?

June 25, 2009

Analysis of:Journalism Online: The Answer to the Paid-Content Question? | www.editorandpublisher.com

Steve Brill's new startup Journalism Online is promising newspaper publishers big money from online readers --  $110 million in two years for a newspaper with a print circulation of 1 million and an online audience of 20 million.  Will he succeed?  And if he does, will you be one of the few people willing to pay to read the story?

Richard HinePrincipalRichard Hine

Can Newspapers Morph Into "Fearless Vampire Killers"?

June 24, 2009

Analysis of:WSJ publisher calls Google ‘digital vampire’ | www.crainsnewyork.com

The days of free newspaper content on the internet may be coming to an end... but only if consumers can be persuaded to pay.

Tom FerraraChief Executive OfficerForProfitEDU.com

good view on changing demographics

June 2, 2009

Analysis of:why forprofits are growing | www.forprofitedu.com

The demographics within the US are changing.  The college seeking individuals seek have different motives. The means to an ends decision favors for profits

James MeyersChief Executive Officer Alpha Media

Hulu’s Traction Causing Friction with Multichannel Operators

May 14, 2009

Analysis of:Disney Teams Up With Other Networks Online, Buying Stake in Hulu Site | online.wsj.com

1. As online viewership grows, Pay TV companies reconsider sharing their content for free     2. Multichannel companies such as Comcast (CMCSA), Time Warner Cable (TWC) and DIRECTV (DTV) pay cable networks billions of dollars each year to carry programming

James MeyersChief Executive Officer Alpha Media

3-D Cinema to Add $1 Billion to Box Office Revenues

April 13, 2009

Analysis of: 'Monsters vs. Aliens' in 3-D: Taking filmmaking to another dimension | www.latimes.com

1.   Year to date domestic box office revenues are 14% higher than the record year of 2008         2.    Driven by 3-D, 2008 saw a 33% year-to-year rise in the number of digital screens available worldwide.

Rick SheaPresidentShea Marketing Consulting Inc.

World Class Packaging

April 2, 2009

Analysis of:FOOD PACKAGER OF THE YEAR: Packaging a big part of General success | www.foodandbeveragepackaging.com

The use and design of packaging is one of the most critical elements in a supermarket products success.Packaging provides multiple benefits and serves many key objectives for food manufacturers. ---Merchandising:Product must merchandise well and provide consumers with a quick,clean understanding of the product. ---Brand Positioning : Packaging conveys a feel and tone about every product including whether its value orientated or premium. ---Quality :Packaging must obviously protect the quality of any food product and contribute to shelf life in many cases. ---Preparation: Many packages need to provide a quick,cost effective way to prepare the product. ---Informational : All key labeling and nutrition info must be accurately and effectively communicated to the consumer ---Sustainable :Cost efficiency and environmentally friendly are very important to retailers and consumers.

James MeyersChief Executive Officer Alpha Media

Broadcast TV Slump Translates to Cable Network Viewer Growth

March 26, 2009

Analysis of:TVB's Revised Spot Forecast: Down 7-11% | www.tvnewsday.com

1. Top 35 advertising supported cable networks have seen a 7% increase in total viewers this season while the broadcast networks are down 5%.      2.  There is a growing consensus among viewers that there is no real differentiation between broadcast TV and the top cable networks.

Rick SheaPresidentShea Marketing Consulting Inc.

Consumers Drive for Value in Their Food Purchases

March 25, 2009

Analysis of:What Sells in a Recession | www.time.com

The article provides a good descriptive assessment of how consumers supermarket shopping habits have changed in the last 3 months.Nervous, money challenged consumers are more price discriminating than ever before in their food purchases.Private Label sales are growing faster than the category and taking market share.Consumers are increasing their use of stores perceived as discounters. Walmart, Costco, BJ's and dollar stores continue to lead in same sales store growth.

James MeyersChief Executive Officer Alpha Media

More than Recession Impacting Hispanic TV Ratings and Advertising

March 3, 2009

Analysis of:Harsh times for Spanish-language TV | www.medialifemagazine.com

1.    When U.S. Hispanics turn on their televisions over half are tuning to English language programs.        2.    Younger Hispanic viewers are not the only major segment in front of English language TV.

Tom FerraraChief Executive OfficerForProfitEDU.com

The Govt. as the only source for student lending is a scary thought.

March 2, 2009

Analysis of:Can You imagine the Govt being the only source for Financial Aid?? It’s a little scary! | ForProfit EDU | www.forprofitedu.com

Will getting a student loan be like dealing with the DMV division of motor vehicles?  What will the complete lack of competition mean to the rates today & in the future?  What about quality service, the govt. cant handle the volume today, what will it be like when they are the only game in town?

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