GLG News by Print Advertising Market Experts

Rick SheaPresidentShea Marketing Consulting Inc.

Food Companies Results Vary Based on Brand Strength

September 9, 2008

Analysis of:Amid turmoil,Big G still making dough | www.startribune.com

As commodity and energy costs continue to rise it has put more pressure on the botton lines of all food companies.Food companies have had to raise prices to offset these increases.However not all food companies are losing share to private label as a result of the price increases.

Kenneth EisnerSenior Vice President, Business Development and MaONE ECONOMY CORP.

Apple iPhone is a Humongous, Game-Changer: Read this to Understand Why

August 1, 2008

Analysis of:Verizon Says iPhone Has Had Minimal Impact | www.ipodobserver.com

In this article, I discuss 10 points on why the Apple iPhone has made mobile / mobile Web / mobile commerce the most important opportunity of the coming year.  Whether it is the four "killer apps" on the iPhone, carrier disintermediation in tandem with Google, the speed to 4G, or the way it has made RIM, Palm, Verizon, and others change their strategy ... this product is revolutionalizing the way we look at wireless.  For years, we listened to the carriers and handset manufacturers say that we shouldn't build for the Web or convergence because consumers weren't using these elements, and now we know for sure that it is because that user experience wasn't ready for prime time.

James MeyersChief Executive Officer Alpha Media

MPAA to Fight Online Movie Piracy with Aggregation and Search Site

July 28, 2008

Analysis of:Court records: MPAA sought info on PirateBay founders | news.cnet.com

1. Motion Pictures Association of America site to link to any legal distributor such as Fandango, Xbox Live, Netflix, iTunes and Sony's PlayStation Store.      2.  Recent research conducted by the MPAA and Yahoo found that the internet plays a significant role in driving people to film.

James MeyersChief Executive Officer Alpha Media

High-Definition Is Changing the Multiplatform Marketplace

July 25, 2008

Analysis of:Verizon FiOS TV set to light up New York City | www.telecommagazine.com

1. DIRECTV is the key factor in stimulating the HD market.    2.  For the MSOs and Telcos, Time Warner leads in terms of High-Definition feeds with 56 HD channels in the New York

Kenneth EisnerSenior Vice President, Business Development and MaONE ECONOMY CORP.

Sprint's PTT, aka a return to 8-track tapes: Are you kidding me?

July 22, 2008

Analysis of:Consumer push-to-talk: Does anyone really care ‘where you at?’ | telephonyonline.com

In general, I think Sprint has made a never-ending flow of tragic mistakes since their merger with Nextel.  But I rarely see a mistake so obviously devoid of consumer misunderstanding that a PTT revival.  These guys need a suitor, fast.

Kenneth EisnerSenior Vice President, Business Development and MaONE ECONOMY CORP.

10 Requirements to Reach Mobile Commerce Critical Mass because of Apple iPhone (and why the Nielsen report is dangerous)

July 22, 2008

Analysis of:Report: Mobile Internet use has reached "critical mass" | arstechnica.com

In this article, I give a preview of my 11 step analysis to mobile commerce usage, driven quickly forward by the introduction of the Apple iPhone, then adjust it slightly for mobile Internet.  But I was appalled by Nielsen's failure to be able to correctly parse the differences between the hideous UI (user interface) and consequent usage of the Motorola RAZR and the elegant Apple iPhone experience.

Kenneth EisnerSenior Vice President, Business Development and MaONE ECONOMY CORP.

We Need Nokia: Innovation Central to Smartphone Growth and Apple iPhone Competition

July 22, 2008

Analysis of:Nokia Tries Apple's Tune | www.businessweek.com

Admittedly a next generation / innovation proponent, I have long held Nokia as my "old world" wireless players or those not named Apple or Google.  Nokia can combine great market presence with true software knowledge to compete in an ever-changing smartphone world.  Music may be a tough entry point, but it is also a necessary facet to a convergent device; I applaud Nokia's efforts, even if the model with Warner may be flawed.

Kenneth EisnerSenior Vice President, Business Development and MaONE ECONOMY CORP.

Sprint Acquisition by SK Telekom or Deutsche Telekom Spells Disaster, Unless They Ask the Experts

July 22, 2008

Analysis of:SK Telecom Should Hang Up on Sprint | blogs.wsj.com

Sprint completely missed the ball on their acquisition of Nextel, resulting in an awful acquisition that also laid waste to the main brand.  Now, SK Telekom or Deutsche Telekom is poised to do exactly the same thing.  You want due diligence, come to the true experts for answers.

James MeyersChief Executive Officer Alpha Media

Hispanic 1st Quarter Ad Spending Update: Growth Continues.

July 16, 2008

Analysis of:Hispanic Ad Spend Up 3% in '07 | www.adweek.com

1.       Driven by political expenditure, Hispanic Ad spending continues to show strong growth.     2.       Spanish speaking areas of the US are expected to continue fuel advertising growth over the coming years

Richard HinePrincipalRichard Hine

WSJ.com Increases Traffic and Reinforces Roadblocks

July 4, 2008

Analysis of:WSJ.com Enjoying Significant Bump in Traffic...With Subs Intact | www.mediaweek.com

With unique users up 94% and total page views up only 45%, it's clear that wsj.com has found more ways to introduce non-subscribers to the frustrations of its site

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