GLG News by Radio Advertising Experts

Alan Albarran, Professor and Director

Alan AlbarranProfessor and DirectorUNIVERSITY OF NORTH TEXAS What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

MySpace Latino Debuts to Reach Spanish-speaking US Audience

April 10, 2008

MySpace Launches MySpace Latino | www.radioink.com

After a year of beta testing, MySpace Latino launches in the US to reach the rapidly growing  Latino population.

Alan Albarran, Professor and Director

Alan AlbarranProfessor and DirectorUNIVERSITY OF NORTH TEXAS What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

XM and Sirius Just Need Ok from FCC to Complete Merger

March 25, 2008

Justice Department approves XM-Sirius deal | www.msnbc.msn.com

The Department of Justice has approved the XM-Sirius merger of the two satellite radio providers. Approval from the Federal Communications Commission is the only remaining obstacle. What does this mean for radio?

Alan Albarran, Professor and Director

Alan AlbarranProfessor and DirectorUNIVERSITY OF NORTH TEXAS What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Internet Radio Users Growing along with Social Networking

March 24, 2008

Internet Radio Reaches 33 Million Americans Per Week | news.radio-online.com

A new study released by Arbitron and Edison Media Research indicates Internet Radio audiences are growing, but with some interesting twists.

Alan Albarran, Professor and Director

Alan AlbarranProfessor and DirectorUNIVERSITY OF NORTH TEXAS What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Television Multicasting Options--A Primer

March 11, 2008

Local Stations Multiply | www.broadcastingcable.com

The transition to a DTV environment is examined from the aspect of multicasting, the ability of a local television channel to broadcast several channels of "standard" definition TV.  Multicasting is critical to developing new audiences and revenue streams for terrestrial broadcasters.

Alan Albarran, Professor and Director

Alan AlbarranProfessor and DirectorUNIVERSITY OF NORTH TEXAS What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Millenials and Consumption of Digital Content--the Disney Perspective

March 10, 2008

Marketing in a digital world | www.rbr.com

Disney Media Networks/ABC President Anne Sweeney shares some interesting data regarding Millenials and their use of digital content.

Alan Albarran, Professor and Director

Alan AlbarranProfessor and DirectorUNIVERSITY OF NORTH TEXAS What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

The Promise of Mobile TV

March 7, 2008

Brandon Burgess Hopes to Mobilize Mobile Digital TV | www.broadcastingcable.com

As the transition to a digital television environment is now one year away, the CEO of one television company shares some interesting ideas regarding mobile DTV, and what he calls the DTV "triple play."

Alan Albarran, Professor and Director

Alan AlbarranProfessor and DirectorUNIVERSITY OF NORTH TEXAS What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

New Study Gives Cable the edge in Triple Play over DBS

March 7, 2008

Price Spurs Demand for Triple-Play’s Parts: Survey | www.multichannel.com

New information from Bear Stearns based on a survey of 1,000 consumers indicates price the key determinant of triple play services, with cable better positioned than DBS providers.

Alan Albarran, Professor and Director

Alan AlbarranProfessor and DirectorUNIVERSITY OF NORTH TEXAS What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Another Lousy Year for Radio Advertising

March 6, 2008

Radio Ad Revenue Last Year Fell to 2003 Level | online.wsj.com

Total advertising revenues for the radio industry dropped 2.6% from 2006 to $19.6 billion, indicating another bad year for the radio industry. The industry as a whole has not posted gains above $20 billion since 1999. Can anything be done to reverse this trend?

Brad SaulPresidentPrime Access What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Firing of Broadcast Analysts

February 27, 2008

October Radio Revenues Down 7% | publications.mediapost.com

With fewer analysts looking at commercial radio, the industry begins to fall off investors' radar screens.

Alan Albarran, Professor and Director

Alan AlbarranProfessor and DirectorUNIVERSITY OF NORTH TEXAS What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

DVRs Increase Prime-Time Viewing

February 20, 2008

Nielsen: DVRs Boost Prime Viewing by 3% | www.mediaweek.com

A new study from Nielsen regarding DVR usage indicates prime viewership is growing in households that have adopted the technology.  This is good news for the major broadcast nets and others offering first-run programming, which are among the types of programs most often recorded on a DVR (according to the study).

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