GLG News by Video Game Software Experts

Jon PeddiePresidentJON PEDDIE RESEARCH

Nintendo marches to a different beat

September 12, 2006

Analysis of: Nintendo Reaffirms 6 Million Wii Shipment Target | biz.gamedaily.com

Nintendo does not follow Sony or Microsoft and has led them in many respects

First to offer full backward compatibility across all its platforms

First to offer, wire-free gesture controllers

First to offer handheld game machines

First to offer games for all sexes and ages

Production on target and there is a strong pent up demand

Jon PeddiePresidentJON PEDDIE RESEARCH

Major move for game industry with targeted ads

September 5, 2006

Analysis of:Coming To Video Games: Live Ads | www.washingtonpost.com

I see a direct correlation between in content advertising for TV (all forms) and that of the game industry.

I believe our estimates could be conservative considering the worldwide market for all advertising is estimated to be over $380 billion annually and growing at 6 to 8% a year.

Approximately $6 billion was spent on US TV advertising to 18-24 year-olds in 2005, and only about $20 million on video game advertising. Total annual online advertising dollars as of 2006 is approximately $17 billion; which makes my $200 million estimate for casual all the more realistic. By the end of 2010 game and game related advertising should be at least $1.2 billion and  growing if advertisers continue to accept the benefits of this relatively new medium. I think someday the value of game advertising and shopping will be in the 10's of billions worldwide but that the tipping point is over five years away.

Jon PeddiePresidentJON PEDDIE RESEARCH

The difference between stereo vision and "3D"

August 29, 2006

Analysis of:Fox Sports Conducting 3-D Tests | www.tvweek.com

Stereo vision, with or without glasses is not satisfying long term. Stereo vision is not 3D.

However, 3D models of a game, as the BBC did after the world cup, which allows you any POV, even the ball’s, is very interesting.

Joshua PollackChief Executive OfficerNXTCOM CORP

A good idea drives stock up

August 21, 2006

Analysis of:Marwyn Investment Plans to Buy Alliance Atlantis Unit | www.bloomberg.com

This article is important becasue as the film business continues to be a driver of major content, owning key distribution and sales outlets remains a key competitive advantage.

Jon PeddiePresidentJON PEDDIE RESEARCH

No magic MEG-4 soultions

July 28, 2006

Analysis of:MPEG-4 HD encoders - Harmonic's entry | www.harmonicinc.com

MPEG-4 encoders are pretty much the same.

Joshua PollackChief Executive OfficerNXTCOM CORP

It will happen...but not for a while

July 24, 2006

Analysis of:Targeted Ads Coming to Cable | www.tvweek.com

This article is important because indeed the technology is in place and targeted ads will become a reality.  However, this will take at least 24-36 months before its accepted by both the brands and networks.

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