GLG News by Website Usage Assessment Experts

Kevin Lee, CEO

Kevin LeeCEOPowerProfiles.com What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Not so fast for mission critical apps.

June 18, 2008

Is Google your next data center? | www.computerworld.com

Some things will be cloud based, MSFT, GOOG and AMZN are all betting on it.  for middle market companies having computing in the cloud may make sense. But it comes with risk

Lee Baler, Vice President/ Director

Lee BalerVice President/ DirectorDIGITAS INC. What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Do any newspapers have a good web strategy?

April 29, 2008

The Capital Times, an afternoon daily in Madison, Wis., this weekend folded its print edition and became an online-only newspaper. | blogs.mediapost.com

Did I help kill the local daily? The Capital Times, an afternoon daily in Madison, Wis., this weekend folded its print edition and became an online-only newspaper.  As an online marketer do I think this is a likely to continue trend and more so, do I feel a tad bit responsible or guilty about The Capital Times.

Lee Baler, Vice President/ Director

Lee BalerVice President/ DirectorDIGITAS INC. What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Challenging the conventional wisdom that the Yahoo saga is good for Google.

April 15, 2008

News Corp., AOL Pursue Yahoo Deals | online.wsj.com

A recent piece in Forbes was titled, Micro Who? Google Rules The Ad Roost. Basically the longer this goes on, the better it is for Google. while it doesn't hurt Google to see their competitive set take whacks at each other, this is the same Google who needs to find more balance in their overall offerings. Can Google use this time to work out some of the kinks with Doubleclick and figure out a more competitive display offering.

Lee Baler, Vice President/ Director

Lee BalerVice President/ DirectorDIGITAS INC. What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Do media buyers care long term about Yahoo when developing short term plans?

April 14, 2008

Yahoo Continues to Weigh Tie-Up Prospects | online.wsj.com

How are digital agencies currently approaching Yahoo Are clients asking about our Yahoo relationships How is Yahoo trying to present themselves to their customers.

Lee Baler, Vice President/ Director

Lee BalerVice President/ DirectorDIGITAS INC. What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Trying to Predict the True Upside of Marketing In-Game

July 26, 2007

Microsoft, EA Sign Sports Game Ad Deal | www.nytimes.com

What does this really mean for Microsoft in their quest to stay relevant?
 
There are a lot of predictions that marketing within games has some major upside but is there a precedent for predicting it's scalability.

Do major brand marketers outside a few key verticals really care about in-gaming marketing?

Lee Baler, Vice President/ Director

Lee BalerVice President/ DirectorDIGITAS INC. What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Is Panama Meeting Agencies Expectations

June 14, 2007

Yahoo Loses a Vital Player | online.wsj.com

If Yahoo continues to lose their top people, is that an ominous sign for marketers or more of a symbol of the overall fluidity within the online medium How are major agencies viewing the Yahoo Panama a good half year after launch Is Yahoo Panama still going to be relevant once Google gets their Doubleclick operations up.

Lee Baler, Vice President/ Director

Lee BalerVice President/ DirectorDIGITAS INC. What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Will Terry Semel be around to see it Yahoo's predicted better 2nd half

June 14, 2007

Yahoo CEO Tries to Reassure Shareholders | www.sfgate.com

Yahoo has always been a bellweather stock for the digital space. Should Yahoo's rise or fall still indicate how the medium is doing.

Deborah King, Former Media Manager of Marketing and Planning

Deborah KingFormer Media Manager of Marketing and PlanningMERVYN'S, LLC What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Newspapers will benefit From Google Print Ads in the Long Run - BUYER BEWARE

June 6, 2007

Frienemy Google Not a Threat (Yet) to Traditional Ad Sales | www.pbs.org

Google Print Ads introduces yet another source for smaller marketers to play with the Big Boys, but Buyer beware. For the short term, this offering is beneficial to the Newspapers but needs some fine-tuning for small advertisers to benefit. It is essential for the Newspaper Industry to embrace the diversification of media by allowing for the sales base to expand. In the long run Newspapers will benefit from these type of expansions in that they will provide a new outlet other than utilizing Remnant Merchants to offer their available ad space at possible higher rates.  What is missing is that the Newspapers are still in control and the smaller advertisers wont experience the medium at its potential.  The same would be true for Media companies of TV and Radio.

Ben Kirshner, Professor

Ben KirshnerProfessorNEW YORK UNIVERSITY (INC) What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

PPC Keywords and Trademarks

May 14, 2007

Google to Face First Jury Trial Over its 'Adwords' Keywords Search Program | interestalert.com

Google, Yahoo, MSN, ASK.com and the rest of the PPC world could get a huge slap in the face if there is a law prohibiting the use of advertisers bidding on trademarked terms.

Kevin Lee, CEO

Kevin LeeCEOPowerProfiles.com What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

My take on the Peanut Butter Manifesto

December 18, 2006

Yahoo's Peanut Butter Recipe | www.clickz.com

In my column, I talk about the under-utlilized assets at Yahoo's disposal:
Large Advertiser Base
Behavioral Information Regarding Search
Large Inventory Pool Under Direct Control

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