GLG News by Website Usage Assessment Experts

Kevin Lee, CEO

Kevin LeeCEOPowerProfiles.com What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Media Spending Inertia Requires Data to Get Marketers to Change

December 11, 2006

Advertising Forecasters Expect Modest Growth for 2007 | adage.com

Top agencies and top marketers using agencies still plan and buy media using antiquated methods.

Kevin Lee, CEO

Kevin LeeCEOPowerProfiles.com What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Operational Inefficiencies Not Addresed

December 7, 2006

Yahoo Shakes Up Leadership | www.mercurynews.com

I'm not convinced that the big operational redundancies and inefficiencies are addressed by this cosmetic shakeup. 

Two main areas of redundancy are the two separate sales forces (display and search) and technology platforms display and search.  


Ben Kirshner, Professor

Ben KirshnerProfessorNEW YORK UNIVERSITY (INC) What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Quigo could be next to be aquired

September 19, 2006

Quigo: The next Google? | money.cnn.com

Google has done a great job buying really good technology companies.  These guys could be next.

Kevin Lee, CEO

Kevin LeeCEOPowerProfiles.com What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Largest Content Plays Will insource unless prices drop

September 1, 2006

Content Delivery Network Trends | www.variety.com

Akamai and VitalStream or LimeLight make sense for mid-size content owners or those looking to distribute content.  However, the largest content delivery sites will negotiate low (nearly commodity) pricing or do it themselves.

Kevin Lee, CEO

Kevin LeeCEOPowerProfiles.com What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

International strength + preference for offline contact

August 29, 2006

Google wins eBay's non-US ads and e-commerce tie | newsinfo.inq7.net

Look beyond Google's strong representation of international advertisers and proven high level of monetization, there is the pay-per-call portion of the deal that may be key.

International consumers may not be as comfortable transacting online as US consumers, and therefore the pay-per-call piece of the deal may be the key part of the overall deal.

Kevin Lee, CEO

Kevin LeeCEOPowerProfiles.com What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Google seeks stickiness

August 28, 2006

In Depth: Google Discloses Plans For Long-Awaited Office Suite, First Components Due This Week | www.informationweek.com

Google can't afford to lose market share,

It is very hard to change user behavior once it is established

Kevin Lee, CEO

Kevin LeeCEOPowerProfiles.com What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

MySpace Clicks not as highly converting

August 22, 2006

My Space is now Google's Space | www.dailytech.com

Google may either want to apply SmartPricing to lower the payout to Fox and charge advertisers less or break out the MySpace inventory into a separate bid.

Ben Kirshner, Professor

Ben KirshnerProfessorNEW YORK UNIVERSITY (INC) What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

MySpace is now Google's Space

August 11, 2006

Google Signs $900M Deal With MySpace | www.dailytech.com

This article explores some of the implications from Myspace partnering with Google. 

Ben Kirshner, Professor

Ben KirshnerProfessorNEW YORK UNIVERSITY (INC) What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Google Radio Coming Soon

August 7, 2006

XM makes advertising deal with Google | phoenix.bizjournals.com

This artlice talks about Google aggrsive push into the struggling radio market. 

The hundreds of thousands of Google's clients will be introduced to the radio business, through their purchase of Dmark a few months ago. 

This is the first major deal announced towards Google jumping into the radio business

Ben Kirshner, Professor

Ben KirshnerProfessorNEW YORK UNIVERSITY (INC) What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Click Fraud- Good or Bad for Advertisers

July 27, 2006

Google opens the window on click fraud Company says it will be more transparent with advertisers | www.sfgate.com

Google Inc. said Tuesday that it plans to be more transparent with advertisers about a problem known as click fraud, reversing a policy of secrecy that left many advertisers in the dark about whether they were victims of scammers.

The change by the Mountain View Web giant is intended to combat increasing fears that advertisers are paying -- in some cases thousands of dollars -- for bogus clicks on their ads.

Previous Page : 1234Next21 to 30 of 34

Leading institutions connect with members of the Technology, Media & Telecom councils through GLG

Most Popular Technology, Media & Telecom News