Expert Insights on Advertising Spending
Advertising Spending is the amount of money advertisers are spending to advertise on different types of media including online, TV, print, outdoor, and radio. The dollars spent on advertising help build brand awareness and increase demand for a particular product. Advertising spending can be tracked to provide a measurement of advertising expenditures, effectiveness of the media buy, and quality of the advertising executions. Some large media specialist agencies include Carat, OMD, and MPG.
Gerson Lehrman Group Council Members are available to discuss Advertising Spending via phone consultations, live meetings, surveys, and other custom GLG products and services.
Find, engage, and manageSM experts today through the GLG platform
Featured Council Members
GLG Council Members are leading experts including academics, scientists, and industry specialists
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Robert Figa
PresidentADGEN CORP
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Robert Figa
PresidentADGEN CORP
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Richard Hine
PrincipalRichard Hine
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Dawn Ciers
Former PresidentWahlstrom Group
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Louis Bilka
PresidentCommunications Two Group
Study Groups
Study groups are populations of experts knowledgeable on specific sub-topics within a broader industry
| Study Group Name | No. Members |
|---|---|
| Marketing or Advertising Experts | 5485 |
| TV Advertising Experts | 232 |
| Advertising Agencies Evaluators | 54 |
| Advertising Insert Experts (US) | 412 |
| Online Advertising Experts | 613 |
Recent Live Meetings
Interactive roundtables, private visits, and small scale seminars are types of GLG Live Meetings
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August 11, 2011 | Webcast
Webcast: India’s Advertising Market (2:30 PM IST) -
February 18, 2009 | Webcast
GLG Webcast: Predictions on Newspaper Advertising for 2009- February 18, 2009 at 2:00PM EST/11:00AM -
April 9, 2009 | Webcast
GLG Webcast: Mobile Advertising/Marketing 101 - April 9, 2009 at 2:30PM ET/11:30AM PT -
June 1, 2010 | Webcast
Webcast: Targeted Advertising in Local Markets (2:00 PM EDT/11:00 AM PDT) -
February 24, 2011 | Webcast
Webcast: Online Advertising in China - Market for More? (10:00 AM HKT, GMT+8)
Recent News Analyses
News analyses are expert commentaries on current events, written by Council Members who are available for follow up consultations
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Television Advertising Still Works ..... NOT!
June 24, 2011
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Groupon – Proves E-Advertising Works; Just Not Only for Them
July 16, 2011
P.J. Louis, President and Owner, PJ Louis LLC
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AOL shares drop 25% after reporting slightly higher ad revenues. Why?
August 9, 2011
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Advertisers Begin to Look Beyond Facebook and Twitter
August 1, 2011
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Allstate's Gamble Could Lead to Progressive Market Share Gains!
July 4, 2011
Contact Gerson Lehrman Group to engage a Advertising Spending expert
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